Opinion by Richard Baird.
Sydney Dyslexia intends to challenge the misconception that dyslexia is a learning disability, and instead, move the conversation forward, to more appropriately address it as a learning difference. Sydlexia is an innovative and pioneering platform, created by Sydney Dyslexia, to help aid this change, and offers new techniques and training methods to help facilitate “dyslexia correction”.
Dyslexia is the most common learning disorder. It affects 1 in 10 people worldwide. It is indifferent, and its challenges are felt by those from all walks of life. Sydlexia worked with BBDO Dubai on brand identity and its first campaign with the intention of engaging a diverse group of people.
Taking their cues from the universal notion of dyslexia as a learning difference that breaks up and rearranges letters and words, BBDO finds a convivial, modern and universal expression that draws a lot of visual and cognitive equity from simple typographical play, the fracturing of words and the process of their reconstruction.
Opinion by Richard Baird.
Quad opened in 1972 and was New York’s first multi-screen cinema. Since then its four screens have been dedicated to playing a diverse programme of independent, classic and first-run films. To coincide with its contemporary state-of-the-art refurbishment, completed earlier this year, Quad’s new owner Charles S. Cohen and his independent film production and distribution company Cohen Media Group worked with Pentagram partner Paula Scher and her team on brand identity. This included logo and custom typography, environmental graphics, signage and digital installations informed by the visual language of cinema.
Selected by Richard Baird.
April’s highlights included Midday’s packaging for fermented raw food company Hurly Burly and Here Design’s brand identity work for London-based for catering company Rocket. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.
This feature brings together some of the most thoughtful and distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.
Throughout April, BP&O expanded on its collections series, as another way to jump through to older posts on the site. New additions include Black & White, Art Galleries & Exhibitions, Branding & Interiors, and Menu Boards.