BPO


The Best of BP&O — March 2017

Selected by Richard Baird.

The Best of BP&O — March 2017

March’s highlights included Tsto’s brand identity for Artek Helsinki, the furniture manufacturer’s flagship store, Studio fnt’s patterns and product design for Korean entertainment network tvN and BVD’s playful typographical brand identity for Blå Bär, a retailer of Scandinavia goods in Osaka, Japan. However, there were five projects that stood out, and have made it into BP&O’s Best Of Series.

This feature brings together some of the most thoughtful and distinctive projects published on BP&O each month for another opportunity to be seen and shared. These typically balance a strong concept with a compelling aesthetic and clear communicative intention that appropriately plays with form, colour, type and layout, as well as material, texture, image and print finish.

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Brewdog’s Lone Wolf by B&B Studio, United Kingdom

Opinion by Richard Baird.

Logo and packaging design by London-based B&B Studio for Brewdog's craft spirits range Lone Wolf

Lone Wolf—a whisky, gin and vodka range—marks Brewdog’s entry into the craft spirits market. These are produced by Brewdog’s craft distillery in Scotland, and is said to be the only one to make base spirit from grain under one roof, modified to accommodate a 19m high 60-plate rectification column to get the purest spirit possible.

The range shares a packaging and brand identity design, created by London-based packaging specialists B&B Studio, which is described as being in defiance of category codes and conventions. These feature a stripped back label design and wolf’s head motif as an expression of product purity and the brand’s outsider stance. The spirits will be available at Brewdog bars, and as part of Brewdog’s equity scheme.

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Mere by Bibliothèque, United Kingdom

Opinion by Richard Baird.

Brand identity and inlaid menu covers designed by Bibliothèque for Monica Galetti's new London restaurant Mere

Mere–pronounced Mary–is a modern two-storey restaurant and bar, located in London’s Fitzrovia, developed by chef Monica Galetti and sommelier David Galetti, working in collaboration with Westbury Street Holdings.

The restaurant has a menu of simple dishes made from seasonal produce using classic techniques, and influenced by the French and South Pacific heritage of David and Monica, respectively. It also features a warm interior of rich material detail and pattern, created by Softroom.

Mere’s brand identity, developed by London-based design studio Bibliothèque, brings these interior details together and draws a sense of refinement, craft and character from the intersection of materials and the use of unusual typographic form across menus, receipt holders, business cards, cloakroom tags and signage.

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