BPO


Frameline by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBT film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBT film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery and business cards, as well as campaign material such as invitations and posters.

Continue reading this article


Playground by Character, United States

Opinion by Richard Baird.

Brand identity and bright red business cards with white foil detail for venture fund and start-up studio Playground by Character

Playground is an American venture fund and start-up studio that takes a hands-on approach to mentoring the next generation of entrepreneurs. It was established with the intention of removing typical operational burdens associated with product development, drawing on the first-hand experiences of its four founders, freeing entrepreneurs to focus on what makes their idea great. Playground not only funds new ventures but offers time, expertise and a space designed to foster creativity and to help ideas flourish, with both machine shops and labs furnished with the latest technologies.

Drawing on the name and the company’s belief that play is integral to the process of new product development, alongside expertise, and with a desire to avoid the visual conventions of the venture capital industry, San Francisco based studio Character developed a brand identity for Playground that mixes the conviviality of a bright red colour palette with contemporary type choices, high-quality materials and print finishes, and plenty of motion online.

Continue reading this article


Fort Point Beer Co. by Manual, United States

Opinion by Richard Baird.

Package design for Fort Point Beer Company by San Francisco based graphic design studio Manual

Fort Point is a San Francisco based small batch craft beer company that references traditional styles, yet is firmly rooted in the present, and has a philosophy that values craftsmanship and innovation, creativity and technique. Last year, working with local graphic design studio Manual, Fort Point launched a new brand identity and packaging system.

Fort Point’s forward-thinking, fast-growing and innovative nature, but also its acknowledgement of traditional processes, recipes and craft, as well as its location—not far from Fort Point National Historic Site and overlooked by the Golden Gate bridge—plays out across its packaging. This is characterised by the current favour for monolinear and geometric illustration, a flexible and expanding modular structure, engraved type and an unusual mix of girders and landscapes.

Continue reading this article