Posted: February 9, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Alcohol Packaging, American Design, Beer Packaging, Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Craft Beer Logos, Craft Beer Packaging, Craft Brewery Logos, Craft Brewery Packaging, Design News, Design Opinion, Design Reviews, Designed in San Francisco, Drinks Packaging, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo News, Logo Opinion, Microbrewery, New Logo, Packaging Design, Packaging Design Blog, Packaging News, Reviewed by Josh Nychuck, Sans-serif Logotypes, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, Visual Identity Design Blog
Opinion by Josh Nychuk.
New Belgium is an employee-owned craft brewery located in Fort Collins, Colorado, with a quality-focused, fun-driven and environmentally conscious philosophy. Based around the concept of inviting discovery through unification, San Francisco based Hatch worked to redesign New Belgium’s brand identity and the packaging of its complete craft beer range, which included the popular and renowned Fat Tire Amber Ale. Hatch refreshed and modernised the brewery’s identity, breaking through clutter and increasing its prominence, and united a diverse product line through an iconic illustrative consistency whilst retaining individual character.
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