Opinion by Richard Baird.
Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of informational immediacy through the absence of superfluous stylistic detail and colour, dividing content in the arrangement, orientation and typesetting of Akkurat Mono.
Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.
Opinion by Richard Baird
Mathias Dahlgren Edition is a set of contemporary kitchen appliances which are the product of a collaboration between the Grand Hôtel Stockholm, its renowned Swedish Michelin starred chef Mathias Dahlgren, and kitchenware retailer Dafra. Scandinavian graphic design studio Essen International worked with the trio to translate the culinary vision and creativity of Mathias Dahlgren into a modern graphic expression and packaging solution that would be perceived as creative and timeless, whilst working across a variety of boxes as well as pan and pot inserts.