BPO


Gallery & Co. by Foreign Policy, Singapore

Opinion by Richard Baird.

Logo, print and packaging by Foreign Policy for Singapore-based Gallery & Co.

& Co. links museum shop, a food and drink retailer and cafe housed within the National Gallery Singapore. These share a brand identity designed by Singapore-based graphic design studio Foreign Policy, built around the basic foundations of modern art and design; primary colour, geometric form and repetition, and Grilli Type’s GT Pressura. This runs across and unites a variety of printed materials that includes, but is not limited to, vouchers, packaging, swing tags, uniforms and posters. Although launched in 2015, Foreign Policy recently documented and published the work, which coincided with the launch of their new website.

Continue reading this article


DOIY by Folch, Spain

Opinion by Richard Baird.

Logo, art direction, print and packaging by Barcelona-based Folch for product design company DOIY

DOIY is product design company creating playful objects that move between the useful and the more whimsical. These include items such as icepop socks, bicycle pizza slicer and unicorn scent. Much of this is firmly tongue-in-cheek but good quality, retailing in high-end and design-focused stores as well as larger chains.

With the introduction of materials such as ceramics, woods, metal and porcelain across its new ranges, and a desire to reach a wider market whilst retaining its current customers DOIY worked with Barcelona-based studio Folch to mature its brand identity. This included packaging and print communication that share a new and distinctive approach to photography; a collaboration between Folch, paper and set designer Raya Sader Bujana and photographer Leo García Mendez.

Continue reading this article


Royal West of England Academy by Spy, United Kingdom

Opinion by Richard Baird.

Brand identity and blind embossed business cards for Royal West of England Academy by Spy, United Kingdom

Royal West of England Academy brings world-class visual art from around the world to Bristol. It is the city’s first art gallery, the UK’s only regional Royal Academy of Art, and is located in a grand Grade II listed building. RWA worked with London-based graphic design studio Spy to develop a visual identity that would feel relevant and engaging, and re-establish confidence in the institution’s mission, both internally and externally. Spy developed a system that works with a vast library of content, and provides staff with the tools to effectively communicate with visitors and potential patrons. This runs across and links a variety of assets including brochures, posters, business cards and website.

Continue reading this article