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Paco Rabanne by Zak Group, United Kingdom

Opinion by Richard Baird.

Branding for French fashion label Paco Rabanne by Zak Group, United Kingdom

Paco Rabanne is Spanish designer and French fashion label established in 1966 with a catalogue of ready-to-wear garments, shoes, fragrances and accessories. Rather than an interest in the past, Paco Rabanne, who originally trained as an architect, has created strong silhouettes from new materials, and often rejected the spirit and art of the time.

Paco Rabanne’s creative director Julien Dossena worked with London-based design studio Zak Group to reinterpret and express the essence of the fashion label through a new brand identity system. This included a revised logo and monogram, custom typeface, shopping bags, invitations, website, print campaign and art direction. The launch of this new brand identity coincided with the opening of the label’s first new shop in ten years.

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Jalm & B by Kontrapunkt, Denmark

Opinion by Richard Baird.

Brand Identity and packaging for Danish bakery brand Jalm & B by Kontrapunkt

Jalm & B is a collaborative effort between baking experts Il Fornaio and Trianon to bring the taste and quality of big city bakeries to people throughout Denmark with a range of premium frozen products that can be freshly baked at home. Copenhagen and Tokyo-based graphic design studio and packaging specialist Kontrapunkt worked with the brand to convey the baking heritage of those behind it through naming, and the craft and quality of the range through image, illustration, type, colour, layout and structure.

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Hubbards Creamy Porridge by Coats, New Zealand

Opinion by Richard Baird.

New packaging for Hubbards Porridge designed by Coats, New Zealand

Auckland-based studio Coats continue to collaborate with health food company Hubbards, following up their work on Toppers with packaging for their new Creamy Porridge range. Coats was tasked with conveying the range’s modern flavour combinations, avoiding the rustic and traditional messages often favoured by the category, and working within a brand language that is quirky, engaging, honest and down-to-earth. Much like their work on Toppers, Coats does this through bold custom lettering, a bright but natural colour palette, and convivial tone of voice.

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