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Hoola Swimwear designed by Two Times Elliott

Logotype and business card with fluorescent ink and bronze foil designed by Two Times Elliott for women's swimwear brand Hoola

Hoola is a women’s specialist D plus swimwear brand launched in 2006 with the intention of creating “beautiful and supportive larger cup swimwear” as an antidote to “bras masquerading as swimwear”. Commissioned to refresh the brand’s visual identity, Two Times Elliott developed a design solution based around the theme of horizons that juxtaposes a bold single spot colour with a classic foil print finish across a white substrate.

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Taller38 designed by Savvy

Sans-serif logotype for property developer T38 and and architecture workshop Taller 38 designed by Savvy

Developer Taller38 and multidisciplinary workshop T38 – a studio made up of architects, artisans, carpenters, painters and welders – work together to develop architectural pieces and real estate projects that are described by Savvy – the agency behind their new logo, stationey and website – as a “benchmark of high quality” that aims to “uplift the style and quality of life of the people” who live there.

Savvy worked with both businesses to create an identity based around modularity, grids, a dynamic sans-serif logo-type and a blue and red tinted photography that would, whether superimposed or isolated, compliment or divide the two synergetic entities.

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InForm designed by Hofstede

Logo and business cards for architectural design and building firm InForm by Hofstede

InForm is an Australia architectural design and build firm established in 1996 that provides a holistic service which “integrates architecture and construction in a process that promotes creativity, flexibility and efficiency”.

Their new visual identity, created by design and digital development studio Hofstede and “rolled out across printed, digital and environmental forms”, conveys familiar and modernist architectural principles such as truth to materials, craft, structure, functionality and restraint with a neat combination of black, white and dark concrete grey uncoated substrate choices, the high quality of foil finishes, grid-based layouts, plenty of space and the geometric basis of a logo-type constructed from Neuzeit S.

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