Smartheart is an independent Moscow-based brand design and advertising agency that creates unique work groups for each project allowing them to draw from a variety of disciplines including architecture, music, film and public art, and describe their solutions non-standard and effective.
“We are conservative innovators. We apply new techniques and technologies, experimenting, but eliminating all that is not conducive to the disclosure of the idea embodied in the project. Priorities for the Agency: Living Identity (dynamical systems of visual identification), Ambient & Public Art (non- standard media, advertising media, monumental public art advertising) and Regional Branding (branding and positioning of cities and regions).”
Hoola is a women’s specialist D plus swimwear brand launched in 2006 with the intention of creating “beautiful and supportive larger cup swimwear” as an antidote to “bras masquerading as swimwear”. Commissioned to refresh the brand’s visual identity, Two Times Elliott developed a design solution based around the theme of horizons that juxtaposes a bold single spot colour with a classic foil print finish across a white substrate.
Developer Taller38 and multidisciplinary workshop T38 – a studio made up of architects, artisans, carpenters, painters and welders – work together to develop architectural pieces and real estate projects that are described by Savvy – the agency behind their new logo, stationey and website – as a “benchmark of high quality” that aims to “uplift the style and quality of life of the people” who live there.
Savvy worked with both businesses to create an identity based around modularity, grids, a dynamic sans-serif logo-type and a blue and red tinted photography that would, whether superimposed or isolated, compliment or divide the two synergetic entities.