BPO


Roster Bar & Restaurant by Bond, Finland

Opinion by Richard Baird.

Logotype and branded apron by Bond for Helsinki bar and restaurant Roster

Roster is a bar and restaurant on the corner of Pohjoisesplanadi and Unioninkatu in the Tori Quarters of Helsinki. It features an impressive interior made up of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated in its design, Roster is a casual rather than formal dinning experience.

The eclectic but cohesive style that proliferates interior, its high-quality food but with a more informal service, and the brisk and humorous character of Roster’s two founders informed the development of the restaurant’s brand identity. This is characterised by typographical contrast and a series of tattoo-inspired illustrations created by graphic design studio Bond. This links a variety of printed assets that included business cards and menus, as well as uniforms and awnings.

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Sardine by Here Design, United Kingdom

Opinion by Richard Baird.

Logo, menus and signage by British studio Here Design for London-based Southern French and Mediterranean food restaurant Sardine

Sardine is a restaurant, located on London’s Micawber Street, with a simple menu of rustic, Southern French and Mediterranean-inspired dishes cooked over a wood fire. It features an interior design of bent wood chairs, open kitchen, steel and light wood table tops and a brand identity created by Here Design. This adds a touch of a mediterranean colour to interior through menus and tile detail, while also linking other assets such as business cards and website.

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Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

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