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Otium by Sagmeister & Walsh, United States

Opinion by Richard Baird.

Brand identity, logo and stationery design by New York based Sagmeister & Walsh for contemporary restaurant Otium

Otium is a contemporary restaurant developed by American chef and restaurateur Timothy Hollingsworth. It is located in downtown LA and has a menu of rustic dishes made from sustainable ingredients grown on its mezzanine level and cooked over a wood fire. The restaurant features an open kitchen that merges indoor and outdoor spaces, created with the communal areas of its neighbours, The Broad Museum of Contemporary Art and Grand Avenue, in mind. This is also expressed in the name, rooted in Latin, which describes a place of leisurely social activity, and throughout its brand identity, which intended to bring the outdoors in. This is achieved using a mix of materials across packaging, menus, stationery, coasters and business cards, subtly expressed by a simple logo, and more explicitly as a large and detailed mural, all created by New York based graphic design studio Sagmeister & Walsh.

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Frameline 40 by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBTQ film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBTQ film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery, business cards and tote bags, as well as campaign material such as invitations and posters. This post was updated June 2017 with images of Framline 41 campaign material, also designed by Mucho.

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Solrug by Bielke & Yang, Norway

Opinion by Richard Baird.

Package design for Solrug by Bielke & Yang, Norway, featuring illustration by Rami Niemi, Finland

Solrug is a high-quality, ready-cut, Finnish sourdough rye bread created for the Norwegian market by Magnus Högnäs, a Finnish expat living in Norway, and in response to the county’s poor wholemeal choice. The bread is dense with a strong flavour, low in sugar and salt but high in fibre and protein, and produced by Finnish bakery Leipomo Rosten Oy using only natural ingredients. Solrug’s packaging, designed by Oslo based graphic design studio Bielke & Yang, draws on and plays up to the bread and brand’s Finnish origins, through a bright panel of Finnish stereotypes, drawn by Finnish illustrator Rami Niemi.

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