BPO


James Turrell; Jardín Botánico by Savvy, Mexico

Opinion by Richard Baird.

Branding for James Turrell Jardín Botánico by graphic design studio Savvy

Botanico Culiacan is a 10 acre botanical garden, designed and built by Tatiana Bilbao in 2012, and located in the city of Culiacán, México. The garden is dedicated to conservation, eduction and botanical investigation, plays host to a variety of cultural events and is home to a contemporary art collection commissioned specifically for the space.

Botanico Culiacan’s latest installation, James Turell’s Encounter, is the first public skyspace in Latin America. The work continues to express James Turell’s interest in light, colour and empty white space through programmed lighting within a domed enclosure and a small opening that frames the sky. This is further explored within the exhibition’s brand identity treatment, created by graphic design studio Savvy, using panels of ink, regions of unprinted space, blind emboss, glossy surfaces and a mix of type and image.

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Studio South, New Zealand

Opinion by Richard Baird.

Branding for Auckland based graphic design business Studio South

Studio South, formerly APLUS, is graphic design studio working within the fields of brand identity and packaging from their office in the city of Auckland, New Zealand. In conjunction with a new name and site launch, which coincides with the expansion of studio space, South have also developed a new visual identity treatment. This extends across business cards, folders and headed paper, a project brochure, launch invitation and promotion materials.

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Fundació Joan Miró 40th Anniversary by Mucho, Spain

Opinion by Richard Baird.

Branding and posters for Fundació Miró's 40th Anniversary by graphic design studio Mucho

Fundació Joan Miró is a cultural centre located on Barcelona’s Montjuïc hill. It was opened in 1975 as a place to encourage young artists to experiment with and exhibit contemporary art, and would allow the general public better access to new work of the time, which it continues to do today.

Fundació Joan Miró has a distinctive exterior structure of modular geometric prefabricated surfaces, extrusions, recesses and voids designed by Josep Lluis Sert. Although imposing in form it has at its heart a natural path that guides visitors through its spaces.

Graphic design studio Mucho worked with Anna Noëlle to develop an identity and campaign material that would help celebrate 40 years of Fundació Joan Miró. Drawing on the building’s structure, its cultural agenda and history, whilst also acknowledging its permanent brand identity through contrast, Mucho created a system based around a bold number set, picking out key dates within the history of the building, and derives visual impact through a juxtaposition of austerity and moments of celebratory expression. This extends across business cards, packaging, event invitations, badges and posters.

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