The Working Capitol by Foreign Policy, Singapore

Opinion by Richard Baird.

Branding and business cards for Singapore co-working space The Working Capitol by Graphic Design Studio Foreign Policy

The Working Capitol is a co-working space located within a historic building situated in Singapore’s Chinatown. It is described as being less of a start-up incubator and more of a community of knowledgeable people working at the intersection creativity, technology and business.

Its brand identity, designed by Foreign Policy, is based around the Euclidean Principle, a mathematical system of basic parts that contribute equally to the whole, without undermining their own individual value. This principle is also the basis of a trisection of brand values; to provide a good quality space, combined with a sense of contemporary lifestyle and the fostering of community.

These ideas, and the intersection of disciplines, are conveyed through a visual language that juxtaposes a technical precision alongside the creative and crafted, and throughout an interior of utility and bright colour. This interior draws further impact and distinction from an exterior structure which is firmly rooted in the traditional. The project went on to include signage and wayfinding, stationery and business cards.

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Toronto Carpet Factory by Bruce Mau Design, Canada

Opinion by Richard Baird.

Brand identity and stationery for Toronto Carpet Factory by graphic design studio Bruce Mau Design

Toronto Carpet Factory is a seven building complex, constructed between 1899 and 1912, that takes up a full city block in Toronto’s Liberty Village. It is described as a mix of historical architecture, converted factories and as an iconic landmark of the city’s booming manufacturing era. Following extensive restoration and interior renovation, the factory is now a centre of creativity, and home to over 120 companies.

Working with York Heritage and Hullmark, and following interviews with partners, tenants and real estate agents, graphic design studio Bruce Mau Design developed a brand identity and visual language for the site that would unite and better define the unique character of the buildings, and those who work within them. The result is a flexible system of serif and sans-serif type, bright modular silhouettes and a website of contemporary functionality and historic insight. This extends across brochure, stationery, business cards, signage and wayfinding.

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The Collection of A. Alfred Taubman by Franklyn, United States

Opinion by Richard Baird.

Visual identity and four-volume catalogue for The Collection of A. Alfred Taubman by Brooklyn based graphic design studio Franklyn

The late A. Alfred Taubman was an American real estate billionaire, philanthropist and former owner and chairman of Sotheby’s, who had built a significant art collection, valued at around $500 million, that included works by Raphael, Kandinsky and Picasso, amongst many others.

Following Taubman’s death this year, and with the hope of restoring his image after a price-fixing conviction in 2002, Sotheby’s held a private auction of his collection. To mark this event New York based graphic design studio Franklyn created a visual identity system that draws attention to the high-profile nature of the artists and the artwork for sale, and would share some of the personal aesthetic sensitivities of their former owner. The project went on to include monogram, signage and brochure design.

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