BPO


Flight PR by DIA, USA

Opinion by Richard Baird.

Animated logotype by graphic design studio DIA for LA based public relations business Flight

Flight is a Los Angeles based public relations business, founded by Alysha Light, that works with clients at the intersection of the technology, marketing and entertainment industries. New York graphic design studio DIA worked with Alysha to update the Flight visual identity. This extended to custom logotype and logo animation, business card, poster and website design. These are bound by a distinctive colour palette, make good use of gradients, and draw a new idea from inline letterforms.

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Norwegian Presence by Bielke&Yang, Norway

Opinion by Richard Baird.

Catalogue for Norwegian Presence by graphic design studio Bielke&Yang

Norwegian Presence was an exhibition of handcraft and design, past and present, from Norway. It was held at Fuorisalone, which makes up part of Milan Design Week, and moved on to The Gifts & Interior trade fair in Oslo and 100% Norway in London. The exhibition featured 51 different products from 46 designers, with the intention of showcasing a diversity of approaches, innovations, skills and materials.

Norwegian Presence was made possible through a collaboration between Klubben (Norwegian Designers Union), contemporary craft proponent Norwegian Crafts, and Norwegian Icons, an organisation dedicated to raising the international awareness of Norway’s contribution to Scandinavian mid-century design. Other partners included paint manufacturer Jotun, stylists Kråkvik & D’Orazio, and graphic design studio Bielke&Yang, who were responsible for visual identity and print communication.

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Bregenzer Festspiele by Moodley, Austria

Opinion by Richard Baird.

Branding for Bregenz Festival by graphic design studio Moodley

Bregenzer Festspiele is a performing arts festival and opera venue with a 7,000 seat open-air amphitheatre. The festival is held each year in July and August and features a unique set built on top of a floating stage on Lake Constance in the Austrian city of Bregenz. Notable set designs include a giant book and skeleton for Giuseppe Verdi’s Aida, the twisted metal of West Side Story, and the giant eye of Giacomo Puccini’s Tosca, which was also used as a location for the James Bond film Quantum of Solace.

To capture the unique qualities of Bregenzer Festspiele, the diversity of its performances, and position opera as more accessible, the festival worked with Graz and Vienna based graphic design studio Moodley to develop a new brand identity. This went on to include logo, logotype and collage design, and extended across programmes, playbills, sales packages and outdoor campaigns.

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