Opinion by Richard Baird.
Léon Courville is a Canadian vintner growing grapes and producing wine from a 18 hector vineyard surrounding his home near Ville de Lac-Brome, Quebec. The uniquely rocky, chalky and clay soil, the region’s later farming seasons and the warmth from Lac-Brome gives Léon Courville’s wine a distinctive flavour profile, one that has secured international recognition. As well as being interested in the craft of viticulture, Léon Courville is also known for his large collection of antique corkscrews that are now on display at Domaine de Brome.
Léon Courville Vigneron’s brand identity was redesigned by Montréal based studio lg2 boutique. The studio looked to convey the history of the vineyard and the tradition it proudly upholds, the experience of grape growing and the craft of wine making, as well as family, passion and the pedigree of the region through a variety of assets. These included crest and custom typography, business cards, stationery set, postcards and wine labels that feature high quality material detail, die cut labels, foil, spot colour and illustration.
The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south.
With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility through custom typography, bright colour and illustrative flourish.
Dadadum is a Swiss contemporary furniture brand created out of respect for and in homage to the functionality, technical expertise and minimalism associated with Swiss design, and that strives to bring out the beauty of each raw material. The brand draws on the ‘talents of local designers who have made an international name for themselves and whose specifications are to re-establish the notion of Gute Forme as espoused by Max Bill’. Developed by design studio and co-founder Demian Conrad Design, Dadadum’s new brand identity uses Swiss sans-serif typography and a grid based approach that plays with letter space to convey the core values of modularity, playfulness and origin.