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Swedish For­est Indus­tries Fed­er­a­tion by BVD, Sweden

Opinion by Richard Baird.

Brand identity and blind emboss brochure for Skogsindustrierna, the Swedish For­est Indus­tries Fed­er­a­tion, by BVD

With the intention of better communicating the end­less pos­si­bil­i­ties of the for­est, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a com­pli­cated tonal­ity and give their com­mu­ni­ca­tion a clarity, focus and accessibility.

With this in mind, the studio created an identity and communication platform that pre­sents the for­est in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of Fibre­Form in print.

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Österlånggatan 17 by Lobby Design, Sweden

Opinion by Richard Baird.

Brand identity and business cards for Stockholm restaurant Österlånggatan 17 by Lobby Design

Bockholmengruppen is a Stockholm based restaurant group and owners of both Nytorget 6 and Nybrogatan 38. The group recently expanded, taking over Le Bar and opening Österlånggatan 17 in its place, a modern local restaurant with a menu of home cooked dishes with a twist, located at the centre of Stockholm and attracting locals and tourists alike.

Scandinavian design studio Lobby Design worked with the Bockholmengruppen to create a visual identity that would compliment Österlånggatan 17’s modern interpretation of a traditional local restaurant, express its easy-going and unpretentious atmosphere and convey a sense of good quality. This was achieved through a series of bright and whimsical illustrations and a contrast of type, set across a variety of assets. These included menus, coffee cups, coasters, takeaway packaging, business cards and website.

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The Hope Singers by Bedow, Sweden

Opinion by Richard Baird.

Limited edition illustrated record sleeve for The Hope Singers by Bedow

Scandinavian graphic design studio Bedow have recently completed work on the record sleeves for The Hope Singers debut album It’s Time For…, which will be released on the Sing a Song Fighter label as a limited edition LP. Bedow mix a well-illustrated approach with loose hand drawn typography, and applied these using a four colour screen print process across uncoated and unbleached board. The result is cheerful, individual and distinctly crafted.

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