“The Finnish Academy of Fine Arts, Sibelius Academy and Theatre Academy Helsinki merged in the beginning of 2013 into the University of the Arts Helsinki. Bond created the complete branding solution for the new university. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands. The simple and bold ‘X’ has plenty of meanings, just like art does. The symbol can be seen, for example, as a starting point, a destination, a meeting place, a location, a signature, an unknown force, a warning, an irritant, a question and a solution.” – Bond
September was a great month for new work. Highlights included two new projects from Bielke+Yang, new architectural brand identities from Studio Constantine and Commando Group, as well as new packaging from Victor Design and Bond.
However, there were five projects that really stood out for me this month that have made it into BP&O’s top five, a feature that brings together what I believe to be the most interesting of the month for another opportunity to be seen and shared. These include an interesting brand identity project from Werklig that leverages the equity of established stationery brands to convey quality, the laser cut scorched paper detail employed by Hey to convey the heat and craft of glassware manufacturing, and the illustrated detail utilised by Bureau Collective to convey the personal bar service provided by Cocktails & Bitters. I have ordered these from five to one with my favourite project presented last.
Do you agree with my choices?
Holzweiler is a Oslo based, family run, contemporary fashion distributor that supplies stores right across Scandinavia. Their new brand identity, developed by Bielke&Yang and which includes two logotypes, stationery and a responsive website developed by Dekode, utilises typographical contrast, good quality materials and subtle print finish to resolve the high qualities expected of high fashion garments and the efficiency required of distribution services.