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The Tailoring Club designed by Saturday

Logo created by London based creative agency Saturday for American styled clothing brand The Tailoring Club

The Tailoring Club is a new American styled clothing brand that will be sold through Brothers stores across Finland and Sweden. The Tailoring Club commissioned London-based creative agency Saturday to develop a new brand identity—which included a new logo, logotype and print—that would characterise both their traditional, handcrafted approach and individual character.

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m5architects designed by Werklig

Logo for Helsinki based architectural, urban planning and furniture design studio M5

M5 is a Helsinki based architectural, urban planning and furniture design studio. Their new brand identity, designed by visual communications agency Werklig, captures a multi-dimensional and multi-disciplined approach with a simple logotype solution and flipped typographical device.

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Falcon designed by Nine

Packaging design by Nine for Swedish pilsner Falcon

Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.

I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.

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