The Tailoring Club is a new American styled clothing brand that will be sold through Brothers stores across Finland and Sweden. The Tailoring Club commissioned London-based creative agency Saturday to develop a new brand identity—which included a new logo, logotype and print—that would characterise both their traditional, handcrafted approach and individual character.
M5 is a Helsinki based architectural, urban planning and furniture design studio. Their new brand identity, designed by visual communications agency Werklig, captures a multi-dimensional and multi-disciplined approach with a simple logotype solution and flipped typographical device.
Falcon is a Swedish pilsner owned and distributed by Danish brewing company Carlsberg with a family heritage dating back to 1896. As part of an increased marketing spend and a new campaign, directed by DDB, Stockholm based design agency Nine was tasked with repackaging the Falcon brand to reinforce its traditional and premium proposition with a German pilsner inspired aesthetic.
I wrote about this re-brand last week and since then it seems the project has moved towards a far more premium aesthetic dropping some of the more traditional illustrated elements in favour of a conventional beer brand approach; drops of water, wheat, hops and coins etc. (still looks great). Read the original article here.