BPO


Smartheart designed by Smartheart

Logo and bright watercolour business cards for design agency Smartheart

Smartheart is an independent Moscow-based brand design and advertising agency that creates unique work groups for each project allowing them to draw from a variety of disciplines including architecture, music, film and public art, and describe their solutions non-standard and effective.

“We are conservative innovators. We apply new techniques and technologies, experimenting, but eliminating all that is not conducive to the disclosure of the idea embodied in the project. Priorities for the Agency: Living Identity (dynamical systems of visual identification), Ambient & Public Art (non- standard media, advertising media, monumental public art advertising) and Regional Branding (branding and positioning of cities and regions).”

– Smartheart

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BTP designed by BTP

Business card with embossed signature detail designed by BTP

BTP, formerly Beyond The Pixels, is a Melbourne-based design studio who take an interdisciplinary approach that blends the practices of design, technology and branding to create modern interactive products, and describe themselves as having a reputation for “delivering progressive brands and websites”.

Their recent rebrand, in pursuit of a “simplified vision”, reduces their identity to a three character sans-serif logo-type set alongside embossed signature detail executed by hand and across dyed, uncoated substrates.

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Designers Anonymous designed by Designers Anonymous

Logo and iconographic business card with heat reactive detail created by Designers Anonymous

Designers Anonymous is London-based multidisciplinary design agency with global clients from a variety of sectors. The agency has appeared on BP&O on a number of occasions, with highlights including their packaging work for Zest and Patchett’s, and their identity work for Fuller’s hospitality brands The Parcel Yard, The Tokenhouse and Brewer St.

Following the launch of their new website this week, Designers Anonymous has published images of their new visual identity system. Based around large symbols and sans-serif type, plenty of space and a neat print finish, this new identity communicates, in an unusually efficient but also playful manner, the goals of the agency.

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