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Stevenson Systems by Socio Design, United Kingdom

Opinion by Richard Baird.

Logo and business cards by London-based Socio Design for space accounting specialist Stevenson Systems

Stevenson Systems is an American business that specialises in ‘space accounting’, an industry that measures architectural spaces using a variety of laser scanning and measuring devices, goes on to classify areas within larger spaces and produces reports and offers consultation on how to draw the most value from these.

Stevenson Systems pride themselves on their ability to add value, rather than just delivering data, and providing their clients with an array of services that look at the complete lifecycle of a building, from purchase through development and finally to sale. The company is a leader in its field, a position it has held since its foundation in 1986, however, its brand identity fell short articulating this authority amongst a crowd of newer competitors.

London-based Socio Design recently worked with Stevenson Systems to develop a brand identity that would counter the perception that they just measured buildings and would communicate an authority. The studio was responsible for strategy, logo and iconography design, stationery, brand guidelines, art direction and website, both design and build. Underpinning this rebrand is a new mission statement “Discovering Hidden Value”.

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Francina Models by Mucho, Spain

Opinion by Richard Baird.

Edge painted business cards by graphic design studio Mucho for Barcelona-based model agency Francina Models

Francina Models is a Barcelona-based fashion agency, led by Mireia Verdú, with over 30 years of experience. It was the first modeling agency in Spain to offer an acting and training academy and, over recent years, has began to diversify, committing itself to the discovery of new talent and the representation of a variety of fashion profiles and international models. With a desire to express this diversification, its 30 year legacy and a well-respected position within the industry, Francina Models approached graphic design studio Mucho to develop a new visual identity system that would reach across model and business cards, stationery, signage and online presence.

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Landhaus Keller by Seite Zwei, Austria

Opinion by Richard Baird.

Brand identity and gold foiled business cards by Austrian graphic design studio Seite Zwei for Graz-based restaurant Landhaus Keller.

Landhauskeller is a restaurant and bar in the Austrian city of Graz, housed within a building that is over 400 years old. It has a distinctive and highly ornamental interior reflective of the building’s history, and a quirky, current and unusual presentation style. Together these play with classical and contemporary materials, details and forms. This also runs throughout Landhauskeller’s brand identity, designed by Seite Zwei, in the use of typographical juxtaposition, choice of materials, illustrative flourish and print finish. This links business cards, coastersmenus and website.

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Hicks designed by Face, Mexico

Opinion by Richard Baird.

Brand identity and envelopes with block foil and blind deboss detail designed by Face for Mexican real estate group Hicks.

Hicks is described by Face, the graphic design studio behind its new visual identity, as a new-generation real estate group with big ambitions, and who are currently in the process of building a state-of the art mixed-use project with architect Fernando Romero in the Mexican city of Chihuahua.

Face were commissioned to develop a brand identity system that would differentiate three speciality businesses; Hicks Capital, Hicks Development and Hicks Solutions, but would also have a commonality that reflected their collaborative approach to projects. Within this system, these companies are differentiated by colour and form but united by materiality, typography and layout across stationery and business cards.

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