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The Promontory by Dan Blackman, United States

Opinion by Richard Baird.

Logo, menus and coasters designed by Dan Blackman for Chicago restaurant, bar and entertainment venue The Promontory

The Promontory is an American bar, restaurant and entertainment venue located on Chicago’s Lake Park Ave. It has an interior that mixes urban details such as neon signage and concrete floors with the industrial qualities of exposed beams and utilities, the earthy textures of freshly cut logs, light wood tables and dark wood panelling, and the craft associated with traditionally made furniture. The restaurant also features a modern hearth of brick and stainless steel. This interior is a reflection of the restaurant’s menu which is described as being made up of “contemporary American food highlighting historic dishes cooked in a wood-fired oven”.

The Promontory’s brand identity, created by New York based Dan Blackman and extending across menus, coasters and signage, draws on the cues set by the interior design through type contrast, but also introduces a current sense of craft through paper choice, hand stamped finishes, material texture and illustration.

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Latin American Design Festival by IS Creative Studio

Opinion by Richard Baird.

Poster and visual identity for Latin American Design Festival by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival took place in the Peruvian city of Lima with guest speaks that included Jessica Walsh, Brandlab and Anagrama.

LAD’s visual identity, developed by IS Creative Studio and extending across posters, lanyards, programmes, flyers, presentation graphics and signage, leverages the universal ISO A series paper standard, a diverse and bright colour palette and an economy in print, as a way to represent different countries and cultures, and the graphic language, standards and creativity that connects them.

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Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

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