Posted: February 20, 2015 Filed under: Food and Drink, Packaging Reviews | Tags: Best Packaging Designs, Box Packaging, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Colour in Use: Brown, Confectionery Packaging, Creative Packaging, Design News, Design Opinion, Design Reviews, Designed by UMA, Die Cut Design Detail, Food Logos and Packaging Design, Food Packaging, From Asia, Gold Foil, Graphic Design Blog, Handcraft, Japanese Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logo Opinion, Luxury Logos and Packaging Design, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Serif Logotypes, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Visual Identity Design Blog
Opinion by Richard Baird.
Antéoise is a creme dacquoise range from Anténor, a Japanese patisserie established in 1966 that creates French style cakes, cookies, tarts and variety of other confectionery. Antéoise’s brand identity and packaging treatment, developed by Osaka based graphic design studio UMA, draws on the range’s flagship positioning, high quality ingredients and the craft employed in its creation, the heritage and experience of Anténor, the streets of Kobe, and the theme of past and present. These are visualised through a considered balance of type and structural choice, visual and physical texture, illustration, process, colour and print finish.
Continue reading this article