Serif Logotypes

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Julia Denes designed by Sammut

Logo for contemporary handmade jewellery designer Julia Denes by Studio Sammut

Julia Denes is a designer of handmade contemporary fine jewellery created from high-grade materials. Her visual identity, developed by Australian design agency Studio Sammut, is incredibly simple but delivers a nice balance between classic and craft-technique, contemporary aesthetics, detail, consistency and quality through the well spaced characters of Austin, its smart contrast of sharp and circular serifs, heavy vertical and light horizontal strokes – drawn out by the fine line border of the business card – and the light, geometric and broadly spaced sans-serif letter-forms of the secondary typeface below. A black letter-pressed print treatment delivers a light depression across the surface of a weighty uncoated cream substrate adding craft texture and a tactile quality to the high fashion cues of the typography.

The result has a reductionist sensibility that cleverly communicates the key propositions of material, quality and design across a few simple but communicative assets that appropriately frame the intricacies and organic detail of the jewellery.

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GR Communications designed by Ascend

Logo with ligature and quotation mark detail and bright, dyed paper business cards created by Ascend for London-based PR agency GR Communications

GR Communications is a London based PR agency that is described as being made-up of a ‘close knit group of progressive and forward thinking experts’. Their visual identity, designed by independent brand, graphic and web design agency Ascend, captures the idea of unity, communication and creativity through a simple ligature detail, single quotation marks and a diverse, vibrant but complementary colour palette.

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Naturepaint designed by B&B Studio

Packaging design by B&B Studio for earth-friendly powdered wall paint Naturepaint

Naturepaint is a British brand of ‘earth-friendly’ powdered wall paint formulated from biodegradable, non-toxic, sustainable and locally sourced ingredients. London based studio B&B recently created a new visual identity and packaging solution for the brand which replaces the saturated visual cues of the original with a distinctive duality and contrast of contemporary form and classic type that better reflects the high quality and hardwearing qualities of the paint.

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