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C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Typojanchi is an international biennale that looks to explore the various intersections at which visual language meets culture, politics and the economy. Its forth event, which took place between the 11th November and the 27th December 2015 in the South Korean city of Seoul, was based around the themes of, and relationship between, cities and typography. This is communicated within its naming C( )T( ), and throughout a visual identity created by Studio fnt which extended across posters, stickers, signage, invitations, tote bags and postcards.

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Flow Festival 2015 by Bond, Finland

Opinion by Richard Baird.

Branding, custom typography and lanyards for Helsinki's Flow Festival by graphic design studio Bond

Flow is an annual three day music and arts festival that this year took place across the weekend of the 14th of August in Helsinki, and played host to a variety of artists including Florence and the Machine, Major Lazer, Nina Kraviz and Willey. Finnish graphic design studio Bond worked with the festival to create a visual identity treatment for its 2015 event based around the idea of festival visitors as an urban tribe. This was visualised as new-tribal imagery, a mix of handmade illustration and custom typography, bound by what Bond describe as a quirky yet charming quality, and a colour palette of black and fluorescent inks. This builds on the concept and some of the assets created by Tsto for Flow Festivals between 2011 and 2014.

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Bearleader Chronicle by The Studio, Sweden

Opinion by Richard Baird.

Brightly coloured business cards for publisher Bearleader Chronicle by The Studio, Sweden

Bearleader describes itself as being dedicated to seeking out spectacular events, simple pleasures, awe-inspiring landscapes, hidden gems, and regions where traditions are meticulously maintained. They share these with their readers through an online magazine, which also includes insight into the people they meet and places they come across, with the intention of inspiring others to follow in their footsteps and chart their own adventures.

Bearleader draws its name from the leading of the inexperienced on risky adventures and the rise of foreign travel in the 18th and 19th century, while its content addresses the current favour for slow living (diverse and fulfilling experiences over possessions). This is conveyed through a brand identity treatment of traditional serif typography, a varied colour palette and simple layouts created by Scandinavian graphic designers The Studio. This extended across business cards, stationery, bookmarks and Bearleader’s online magazine.

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