Panini Internazionale by Stockholm Design Lab, Sweden

Opinion by Richard Baird.

Visual identity and packaging for Panini Internazionale by Stockholm Design Lab

Panini Internazionale began life as a small delicatessen in 1990 and since then has grown to become a chain of fast food stores with 19 locations in and around the city of Stockholm, Sweden. Panini Internazionale delivers good quality healthy food quickly and conveniently, is a family run business, and features a name and brand identity treatment developed by Stockholm Design Lab. This included logo, logotype and patterns across menus, coffee cups, signage and packaging.

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