BPO


VBMS by Studio Dumbar, Netherlands

Opinion by Richard Baird.

VBMS logo, visual identity and stationery by Studio Dumbar.

Visser & Smith Marine Contracting is the market leader for subsea power cable installation in Europe. It provides and lays grid-to-grid connections for offshore wind farms and similar facilities. Following investment from and partnership with dredging and marine experts Boskalis, Studio Dumbar worked with VMSC, now named VBMS (VolkerWessels Boskalis Marine Solutions), to provide strategy, brand identity design and creative direction that would help launch this new partnership onto the international market place. This included brochures, business cards, stationery and signage.

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Enea by Clase bcn, Spain

Opinion by Richard Baird.

Catalogue for furniture design and manufacturing business Enea designed by Clase bcn

Enea is a contemporary furniture manufacturer with a site in the Basque Country. Collaborating with designers Josep Lluscá, Gabriel Teixidó and the trio Lievore Alhterr Molina, Enea has developed a catalogue of versatile, comfortable, durable and functional products for the private and commercial markets.

Seeking to differentiate itself from its competitors and with a desire to avoid cliches of the industry, Barcelona based graphic design studio Clase bcn developed a distinctive brand identity treatment for Enea that reflects the company’s Basque origin in a distinctive and contemporary fashion and, using a striking spartan style, references industrial manufacturing. This was visualised through type, colour, image contrast and print, and launched alongside Enea’s latest range which coincided with the Milan Furniture Fair. The project extended to business cards, brand guidelines and brochure.

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The Promontory by Dan Blackman, United States

Opinion by Richard Baird.

Logo, menus and coasters designed by Dan Blackman for Chicago restaurant, bar and entertainment venue The Promontory

The Promontory is an American bar, restaurant and entertainment venue located on Chicago’s Lake Park Ave. It has an interior that mixes urban details such as neon signage and concrete floors with the industrial qualities of exposed beams and utilities, the earthy textures of freshly cut logs, light wood tables and dark wood panelling, and the craft associated with traditionally made furniture. The restaurant also features a modern hearth of brick and stainless steel. This interior is a reflection of the restaurant’s menu which is described as being made up of “contemporary American food highlighting historic dishes cooked in a wood-fired oven”.

The Promontory’s brand identity, created by New York based Dan Blackman and extending across menus, coasters and signage, draws on the cues set by the interior design through type contrast, but also introduces a current sense of craft through paper choice, hand stamped finishes, material texture and illustration.

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