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Latin American Design Festival by IS Creative Studio

Opinion by Richard Baird.

Poster and visual identity for Latin American Design Festival by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival took place in the Peruvian city of Lima with guest speaks that included Jessica Walsh, Brandlab and Anagrama.

LAD’s visual identity, developed by IS Creative Studio and extending across posters, lanyards, programmes, flyers, presentation graphics and signage, leverages the universal ISO A series paper standard, a diverse and bright colour palette and an economy in print, as a way to represent different countries and cultures, and the graphic language, standards and creativity that connects them.

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Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

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Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

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