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STK Magazine by Moodley

Opinion by Richard Baird.

Annual magazine design by Austrian studio Moodley for Steirische Terrior und Klassikweingüter, a the winemaking assocatiation of Austria's Southern and South-Eastern Styria region

Steirische Terrior und Klassikweingüter (STK) is a free association of ten wineries that have committed themselves to a region-specific wine culture and outstanding quality. The STK seal is a protected trademark and guarantee of quality for wines produced in the Southern and South-Eastern region of Styria, Austria.

STK was founded more than 30 years ago by a group of winegrowers who believed in the region’s potential to develop into a hot spot for world-class wines. The land is characterised by its difficult conditions for winemaking. Steep hills, unpredictable weather and versatile soils require willpower, experience and time to master yet together produce an unmistakable Styrian taste.

The STK annual magazine, designed by Austrian studio Moodley, brings to light and life the winegrowers; past generations and present custodians, the region and its terrior. What gives the magazine further character is its complimentary focus on the other side of wine production, what is described as an indispensable part of STK’s work and life: architecture, design, cuisine, art and culture. This duality, the intersection of heritage and modernity, the down-to-earth and the refinement of culture is explored within the full potential of the magazine; in the balance and arrangement of text, image and space, in typestyle and art direction, and in the dialogues that are created between all of the elements.

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El Pintor by Anagrama

Opinion by Richard Baird.

Graphic identity and packaging by Anagrama for mezcal and tequila brand El Pintor

El Pintor is a high-quality tequila and mezcal brand said to have been handcrafted by the world’s second certified maestro tequilero. El Pinto’s approach intends to create perfectly equilibrated spirits through the intersection of science and artistry. This artistry forms the basis of El Pinto’s graphic identity and packaging design developed by Anagrama. This is characterised by colour blocking, tapered bottle, distinctive screw cap and irregular label arrangement.

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The Clydeside Distillery by Manual

Opinion by Richard Baird

Logo, custom typeface, exhibition design and packaging by Manual for The Clydeside Distillery

The Clydeside Distillery was set up in 2014 with the intention of reviving distilling in Glasgow and telling the story of Scottish Whisky through a visitor’s centre. The distillery was set up by the Morrison’s, a family with a century-long history within the Scottish Whisky industry as both owners and operators.

San Francisco based Manual travelled to Glasgow to work closely with founders, architects and experience designers over a three year period to develop a brand that would live up to and bring to light a rich city heritage of industry and export through a broad variety of visual communications and material experiences. This included logo and a custom typeface, packaging and signage.

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