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Natasha Alphonse Ceramics by Shore, United States

Opinion by Richard Baird.

Brand identity and product card by Seattle-based design studio Shore for Natasha Alphonse Ceramics

Natasha Alphonse is a ceramic artist raised in the Saskatchewan province of Canada who now works from a studio in the US city of Seattle. Her ceramics are characterised by a mix of simple forms, irregular surfaces and an earthiness in colour and texture. With a desire to scale her brand into a viable business Natasha worked with American graphic design studio Shore to develop a new visual identity and retail platform. This included business cards, headed paper, product cards, art direction and e-commerce website.

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Grand Ferdinand by Moodley, Austria

Opinion by Richard Baird.

Branding for Vienna's Grand Ferdinand hotel by Austrian graphic design studio Moodley

Grand Ferdinand is hotelier Florian Weitzer’s fifth hotel. It features a distinctive interior of green leather upholstery and Lobmeyr chandeliers, rooms with ornate and functional furnishings, and a restaurant that is said to serve the best French champagne and the grandest Viennese cuisine, all set within a landmark building located on Vienna’s Ringstraße.

Grand Ferdinand has a philosophy that celebrates the past whilst moving forward. This meeting of tradition and modernity, whilst running throughout the hotel’s interior design and underpinning service practice, also informs its brand identity, created by Austrian graphic design studio Moodley. This encompassed stationery, signage and website design, as well as a variety of printed assets that included menus, posters and postcards.

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Bearleader Chronicle by The Studio, Sweden

Opinion by Richard Baird.

Brightly coloured business cards for publisher Bearleader Chronicle by The Studio, Sweden

Bearleader describes itself as being dedicated to seeking out spectacular events, simple pleasures, awe-inspiring landscapes, hidden gems, and regions where traditions are meticulously maintained. They share these with their readers through an online magazine, which also includes insight into the people they meet and places they come across, with the intention of inspiring others to follow in their footsteps and chart their own adventures.

Bearleader draws its name from the leading of the inexperienced on risky adventures and the rise of foreign travel in the 18th and 19th century, while its content addresses the current favour for slow living (diverse and fulfilling experiences over possessions). This is conveyed through a brand identity treatment of traditional serif typography, a varied colour palette and simple layouts created by Scandinavian graphic designers The Studio. This extended across business cards, stationery, bookmarks and Bearleader’s online magazine.

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