BPO


The Merrywell designed by Can I Play

Logo design for The Merrywell developed by CIP

The Merrywell is a gastro pub created by ‘globe-trotting American chefs’ Grant MacPherson and Sam DeMarco located on the corner of Melbourne’s Clarendon St and Crown Riverside serving local and seasonal produce. Their visual identity, built from a monogram, logotype and a variety of well composited photographic, illustrative and typographic montages created by design studio Can I Play, has been confidently utilised throughout the pub’s interior, signage, menus, taps, flags, business cards and coasters. The result is a varied but cohesive union of identity and interior that delivers a bright, quirky and playful personality.

Continue reading this article


Onsagers designed by Uniform

Logo designed by Uniform for intellectual property specialist Onsagers

Onsagers is an Oslo based consultancy that specialises in the protection of intellectual property through patents, trademarks, design and law. Since its establishment in 1945 Onsagers has grown, aided by merger with Defensor in 1997, to become one of Norway’s leading IPR firms. Its new identity, developed by brand and packaging design agency Uniform earlier this year, is a simple but bold combination of a mono-line weight logo-type, icons and a striking, authoritative, white, black and bright yellow colour palette.

Continue reading this article


Lucy’s Fried Chicken by Pentagram

Script logotype designed by Pentagram for Austin based fried chicken and oyster bar/restaurant Lucy's

Lucy’s is an Austin (TX) based fried chicken and oyster bar/restaurant owned by James and Cristina Holmes situated on South Congress Avenue. Named after the owners’ grandmother and daughter, Lucy’s is the second of two restaurants following the earlier success of their more upscale restaurant, Olivia. Lucy’s identity, created by international design agency Pentagram, revolves around a simple, retro script logo-type, egg monogram and illustrated character executed as a neon sign.

Continue reading this article