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Common Lot by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and copper block foiled menu covers designed by Perky Bros for Millburn restaurant Common Lot

Common Lot is restaurant located near the Papermill Playhouse in Millburn, New Jersey. It has a menu of seasonal dishes made from locally foraged produce and fresh ingredients, and features an interior design described as being minimalist with unexpected finishes, natural materials, texture and light.

The restaurant was created by Australian chef Ehren Ryan and draws upon his globally diverse culinary background and free spirit. This is seen in the communal dining experience, open kitchen and shared tables which contribute to a relaxed and convivial atmosphere.

Chef Ehren Ryan is described as being serious about food and jocular about life, and it is this that informed the visual identity design for Common Lot, created by graphic design studio Perky Bros. This runs across and links a variety of assets that included menus, stationery, bags, thank you cards, signage and branded aprons.

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Gold—Smidt Assembly by Re-Public, Denmark

Opinion by Richard Baird.

Brand identity, print and signage by Copenhagen design studio Republic for pop-up art gallery Gold—Smidt Assembly

Gold—Smidt Assembly is a Copenhagen-based pop-up art gallery that exhibits contemporary fine art across the globe, and offers a consultation service, collaborating with professional artists to curate sculptural pieces for commercial, public and residential spaces. Danish design studio Re-public worked with the gallery to develop a visual identity that would link a variety of assets that included signage, print communication and website, and accommodate and support changing artistic themes.

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Sentralen by Metric Design, Norway

Opinion by Josh Nychuk.

Brand identity for Oslo-based cultural centre and co-working space Sentralen by Metric Design, Norway

The former building of Norway’s first savings bank, which began as a social initiative to serve the working class people of Oslo, now houses Sentralen, a mixed-use cultural centre. Sentralen continues in the traditions of the bank, functioning as a hub for innovators concerned with and looking to address present day societal issues.

The centre houses over 350 tenants working in cultural production, while also accommodating business needs through small meeting spaces and venues for conferences. It also intends to bring the neighbourhood to life with activities throughout the week in one of its six performing arts venues, a classic cocktail bar and restaurant with a menu of contemporary Norwegian dishes.

Scandinavian studio Metric Design was responsible for the visual identity design of Sentralen (main entity), Sentralen UNG (youth) and Sentralen Restaurant (plus bar & cafeteria), as was well as way-finding program and website which connects guests with all there is to experience at the centre. While a comprehensive project, this article focuses on visual identity and way-finding components, and was kindly written by New York-based Canadian freelance designer, writer and educator Josh Nychuk.

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