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Highlights by Studio fnt, South Korea

Opinion by Richard Baird

Visual identity and catalogue for SeMA exhibition Highlights by Studio fnt, South Korea

Highlights is an exhibition of works from French contemporary art museum The Collection of the Fondation Cartier pour l’art contemporain at the Seoul Museum of Art (SeMA). The exhibition runs from May 30th to August 15, 2017, features work by artists such as Ron Mueck, David Lynch and Sarah Sze, and also includes commissioned pieces and major artworks by Korean artists.

Highlights is curated by Fondation Cartier and SeMA, set over three floors with spaces for discovery, contemplation and wonder, and features a visual identity by South Korea graphic design firm Studio fnt. This is characterised by a mix of bright colour, silver block foil print finish and a linear graphic device that connects Korean and English. This is used to link posters and exhibition brochure, catalogue, banners, signage, super graphics and tote bag.

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Prism by Matchstic, United States

Opinion by Richard Baird.

Branding for American laminate brand Prism by Atlanta based graphic design studio Matchstic

Prism is a new thermally fused laminate brand from Arauco—a global manufacturer of sustainable wood products—created to appeal to the art and design market currently dominated by well-known brands. Arauco worked with American graphic design studio Matchstic to develop a brand identity for Prism that would communicate the value of a product often perceived as low-value within a market that often favours reclaimed woods and other solid materials.

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Teabox by Pentagram, United States

Opinion by Richard Baird.

Brand identity and package design for tea subscription service Teabox by graphic design studio Pentagram, United States

Teabox is an e-commerce tea business, established in 2012 and located at the heart of India’s tea-growing regions, that looks to revolutionise the experience of buying and enjoying one of the oldest drinks in history by bringing it directly to consumers. It is based on the popular monthly subscription model, and uses data science to match teas to subscriber’s personal tastes. Teabox worked with Pentagram partner Natasha Jen to develop a new brand identity, packaging system and website that would help establish it as a global brand.

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