Opinion by Richard Baird
With a desire to stand out, and in response to the extensive saturation of heritage-related visual cues throughout the German beer market, brewery St. ERHARD worked outside of the country with Swedish studio Bedow to develop a modern graphic identity for three of its brews. Farmer, Mayflower and Saison are premium beers, each of which are crafted, brewed and bottled by St. Erhard in the Bamberg area of Northern Bavaria.
Bedow’s work is characterised by a strong use of contrast, a graphic simplicity and immediacy. This can be seen in the meeting of curvy traditional structure and rectilinear labelling, in the mix of black ink, white substrate and colourful foiling, in the reductive typographical form of the range and the more conventional logotype of St. ERHARD, and finally, the systematic nature of the collection yet the irregularity and playful character of each label.
Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Opinion by Richard Baird
Highlights is an exhibition of works from French contemporary art museum The Collection of the Fondation Cartier pour l’art contemporain at the Seoul Museum of Art (SeMA). The exhibition runs from May 30th to August 15, 2017, features work by artists such as Ron Mueck, David Lynch and Sarah Sze, and also includes commissioned pieces and major artworks by Korean artists.
Highlights is curated by Fondation Cartier and SeMA, set over three floors with spaces for discovery, contemplation and wonder, and features a visual identity by South Korea graphic design firm Studio fnt. This is characterised by a mix of bright colour, silver block foil print finish and a linear graphic device that connects Korean and English. This is used to link posters and exhibition brochure, catalogue, banners, signage, super graphics and tote bag.