BPO


Urbanna by Forma & Co, Spain

Opinion by Richard Baird.

Postcards with coloured paper and original copy detail by Forma & Co for Barcelona tourist business Urbanna

Urbanna is a small Spanish tourist business, led by Anna Permanyer Jordi, that provides experienced guides who can speak Spanish, Catalan, German, French and English, to those visiting the city of Barcelona. Design studio Forma & Co worked with Urbanna to develop a visual identity solution that, rather than rely on ubiquitous images of the city, favours a convivial colour palette of dyed paper, the typographical flourishes of Domaine and a copywriting component that draws on some of the familiar and unfamiliar culture and history of the city. The project also included post cards and business cards.

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Ona designed by Mucho

Opinion by Richard Baird.

Green and gold foiled business cards by Mucho for Spanish boutique travel agent Ona

Ona is a Spanish boutique travel agent providing its clients with personal, unique and private tours, day trips and stays in Barcelona and Catalonia. Its experienced guides offer professional insight into local culture, gastronomy, history, architecture, art and design, and provide round-the-clock assistance. Ona’s brand identity, designed by Mucho and based around the tagline “Tailored travel experiences”, is an unusual and distinctive mix of interactive monogram, business cards with light marble and green block foil detail, a website of light and then tinted photography, and monolinear iconography.

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Balclis designed by Mucho

Opinion by Richard Baird.

Graphic design by Mucho for Spanish auction house Balclis

Balclis is a leading Spanish auction house, founded in 1979, with a varied catalogue of antiquities including jewellery, fine art, books and furniture. Quick to recognise the changing nature of the market and the way that people engage with the auction process, Balclis moved from local business to secure international recognition. With this in mind, and to keep up with industry changes, the auction house engaged graphic design studio Mucho to redesign their visual identity and simplify experience. This included custom logotype, signage, editorial, business card and brochure, but also a revised and refined buying and selling process that is now more visual and understandable.

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