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Sant Jordi Festival 2017 by Requena & Capdevila, Spain

Opinion by Richard Baird.

Visual identity and flyers designed by Requena featuring illustration by Olga Capdevila for Sant Jordi Festival 2017

Sant Jordi Festival is an annual celebration that combines culture and romance, and takes place in the city of Barcelona on April 23rd. The festival honours Sant Jordi, the patron saint of lovers in Catalonia, is rooted in the legend of Sant Jordi and the dragon, and in the tradition of visiting the Chapel of Sant Jordi at Government Palace where a rose fair used to take place. In celebration, couples, friends and family exchange gifts of books and roses, bought at flower and book stalls set up along the streets of the city.

The historical legacy and legend of Sant Jordi, as well as the traditions that sprung up around these, are brought to life by Spanish design studio Requena, with the help of Olga Capdevila, in a series of illustrations. These capture the roses and books, history and celebratory air of the event, and are used as a strong focal point throughout the festival’s visual identity. This links large format posters and banners, flyers, flags and bookmarks.

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Sant Francesc by Mucho, Spain

Opinion by Richard Baird.

Brand identity by graphic design studio Mucho for Spanish 5-star hotel Sant Francesc.

Sant Francesc is a 5-star hotel located in the Placa Sant Francesc, beside the Church of the Templarios, within the city of Palma on the Spanish island of Mallorca. The hotel is set inside the walls of a restored historical landmark built in a neoclassical style during the 19th century and has 42 rooms and suites. Some of these rooms include wood-beamed ceilings, original frescos and moldings but also feature modern renovation, furnishings and interior design.

Drawing on the symbol of the Templarios, and taking inspiration from the colours and textures of the island, design studio Mucho developed a brand identity for the hotel that conveys something of its modern urban interior, its history and location. This comes through in type and marque, colour and pattern, and in the variety and combination of materials across brochures, stationery, business cards, menus and signage.

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Vi Novell 2016 by Atipus, Spain

Opinion by Richard Baird.

Packaging design by Barcelona-based studio Atipus for Vi Novell 2016, a young wine from producer Celler Masroig

Vi Novell 2016 is a young wine from Catalonia with an intense ruby colour and a fresh and fruity flavour profile. It is the seventh in an ongoing series, and is dedicated to the party; the open-air dance, the joy and celebration of the beginning of the season, the first sip of wine, shared with friends, and the continued enjoyment of a long tradition yet in tune with modern times. Wine producer Celler Masroig worked with Barcelona-based graphic design studio Atipus to capture this moment and spirit with a striking label design of simple form and multi-colour, followed up online with a site that blends dynamic pattern and story.

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