BPO


Mamen Diego by Atipo, Spain

Opinion by Richard Baird.

Branding for Spanish architect and interior design business Mamen Diego by Atipo

Spanish graphic design company Atipo recently worked with Madrid based architecture and interior design studio Mamen Diego to create a new brand identity treatment that would extend across and unite a variety of print and digital assets. These included business cards, stationery, brochure and website.

Although there is not much information about the philosophies or positioning of Mamen Diego—their new website is yet to launch and Atipo’s documentation is short on words—the one image online and the two images in the brochure suggest that the studio plays with tradition and modernity, favours ornament and exposed architectural materials, and utilises both geometric and organic detail.

This is conveyed through Mamen Diego’s new brand identity using typographical idiosyncrasy, block foil print finish, an uncoated and tactile material choice, colour contrast, bold form, finer detail and more directly through photography.

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Estones de Mishima by Folch, Spain

Opinion by Richard Baird.

Packaging for Spanish wine label Estones de Mishima designed by graphic design studio Folch

Vins de Mas Sersal is a Spanish wine producer, founded by winemaker Salvi Moliner and sommelier Sergi Montalà in 2008. Inspired by the lyrics of Qui n’ha Begut from the album Set Tota La Vida (Thirsty The Whole Life) by singer, songwriter and friend of Salvi and Sergi, David Carabén of the indie band Mishima, the winery created a special edition release of its Estones.

Estones de Mishima is a blend of Grenache, Syrah and Carignan grapes grown in the lands of Catalonia and aged seven months. The bottle features a distinctive label by Barcelona based graphic design studio Folch that takes its cues from Mishima’s Set Tota La Vida album cover, also designed by Folch. The result is described by the studio as a unique and synergic combination, and the Spanish wine industry’s first co-branded venture.

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