Sport Logos, Branding & Packaging — BP&O


VonHof Cycles by Franklyn, United States

Opinion by Richard Baird.

Custom wordmark for New Jersey-based VonHof Cycles by Franklyn, United States

VonHof crafts bicycles in small batches by hand for mountain, road and cyclocross categories from its location in Hoboken, New Jersey. Keeping true to the process of crafting bikes, one that produces a range that is uniquely poised, handsome and of exceptional quality, New York graphic design studio Franklyn took a boutique approach to VonHof’s brand identity. This included wordmark and a system of typographic, pattern-based and informational components to be used in print (across bikes and promotional materials), and online.

Continue reading this article

The Practical Man by Garbett, Australia

Opinion by Richard Baird.

Branding for sports and fashion retailer The Practical Man by Australian graphic design studio Garbett

The Practical Man is an online retail destination for men’s sports style and fitness, activewear and equipment, but also editorial content that covers reviews, fitness-focused travel guides and in-depth insight into new brands. It curates a catalogue of world-leading products that exist at the intersection of fashion and sports performance, designed by innovative and passionate brands with progressive approaches.

Australian graphic design studio Garbett worked with The Practical Man to develop a brand identity and visual language that would expresses their unique perspective on men’s performance style. This extended to swing tags, business cards, packaging, a series of still life images and website developed by Sons & Co.

Continue reading this article

Scotland Can Make It! designed by Graphical House

Print for Commonwealth Games souvenir range Scotland Can Make It! by Graphical House

Scotland Can Make It! is a limited edition collection of souvenirs, created by leading Scottish designers and artists in collaboration with manufacturers from across the country, for the Glasgow 2014 Commonwealth Games. The souvenirs are described by Graphical House, the design studio behind the collection’s brand identity and website, as being part of a programme of events that celebrate ‘Scotland’s cultural heritage, creative practice, skill and production’, and are available online and from a pop-up shop located on Glasgow’s Osborne Street during the summer.

Continue reading this article