BPO


C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for C( )T( ) – Typojanchi 2015 by Studio fnt, South Korea

Typojanchi is an international biennale that looks to explore the various intersections at which visual language meets culture, politics and the economy. Its forth event, which took place between the 11th November and the 27th December 2015 in the South Korean city of Seoul, was based around the themes of, and relationship between, cities and typography. This is communicated within its naming C( )T( ), and throughout a visual identity created by Studio fnt which extended across posters, stickers, signage, invitations, tote bags and postcards.

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Vocation Brewery Limited Edition by Robot Food, UK

Opinion by Richard Baird.

Package design for Vocation Brewery's Limited Edition Christmas Stout by graphic design studio Robot Food, United Kingdom

Vocation is a UK microbrewery, established and run by John Hickling, with a range of craft beers described as having distinctive and punchy flavour profiles. Communicating the brewery’s unique personality and the crafted quality of its range rested in the hands of UK based graphic design studio Robot Food.

Drawing on the beer’s tropical, fruity, floral and hoppy characteristics, the brewery’s fearless, daring and renegade attitude, and the art of beer craft, the studio created a brand identity and label design that juxtaposes bold and robust typography alongside fine, fluid and hand drawn illustration.

To celebrate the holiday season, Robot Food and Vocation Brewery continue to collaborate, this time with a festive release in the run up to Christmas. Naughty & Nice is a single batch chocolate stout, dreamt up by the studio, created by the brewers at Vocation, and limited to 1323 bottles. It draws on the naming conventions, aesthetic qualities and design process of Vocation’s core range, and the shared challenger attitude that unites studio and brewer, but with a couple of seasonal twists.

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Helsinki Philharmonic Orchestra by Bond, Finland

Opinion by Richard Baird.

Branding for Helsinki Philharmonic Orchestra by Bond, Finland

Helsinki Philharmonic Orchestra is a 102 strong ensemble, currently led by chief conductor John Storgårds, with its primary venue being the Helsinki Music Centre. It has a significant history, beginning as the Helsinki Orchestral Society in 1882 and acquiring its current name following a merger with the Helsinki Symphony Orchestra in 1914. In 2016 the orchestra will have its first female chief conductor following the appointment of Susanna Mälkki.

With a desire to strengthen its image and consolidate its overall brand experience, the orchestra worked with Finnish graphic design studio Bond, who in turn collaborated with photographer Marko Rantanen, to create a new visual identity that would communicate the energy and power of its 102 musicians, and that would extended across programmes, stationery, business cards, campaigns and signage.

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