BPO


Tapped Birch Water by Horse, United Kingdom

Opinion by Richard Baird.

Package design for flavoured birch water brand Tapped by UK graphic design studio Horse

Tapped is an organic birch water, drawn straight from trees growing in Finland, and available in Bilberry & Lingonberry, Apple & Root Ginger and unflavoured varieties in the UK from Whole Foods Market, Planet Organic and online.

Birch water is a traditional spring time drink and medicinal ingredient in Finland, tapped from birch trees which filter ground water up through their roots and trunk acquiring minerals, vitamins and manganese, an antioxidant, in the process.

Tapped worked with UK based graphic design studio Horse to develop a brand identity and package design that would communicate the Nordic and birch tree origin of the water, distinguish it from other waters, be compelling to a market unfamiliar with the product and also be environmentally conscientious.

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Estones de Mishima by Folch, Spain

Opinion by Richard Baird.

Packaging for Spanish wine label Estones de Mishima designed by graphic design studio Folch

Vins de Mas Sersal is a Spanish wine producer, founded by winemaker Salvi Moliner and sommelier Sergi Montalà in 2008. Inspired by the lyrics of Qui n’ha Begut from the album Set Tota La Vida (Thirsty The Whole Life) by singer, songwriter and friend of Salvi and Sergi, David Carabén of the indie band Mishima, the winery created a special edition release of its Estones.

Estones de Mishima is a blend of Grenache, Syrah and Carignan grapes grown in the lands of Catalonia and aged seven months. The bottle features a distinctive label by Barcelona based graphic design studio Folch that takes its cues from Mishima’s Set Tota La Vida album cover, also designed by Folch. The result is described by the studio as a unique and synergic combination, and the Spanish wine industry’s first co-branded venture.

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