Opinion by Richard Baird.
Léon Courville is a Canadian vintner growing grapes and producing wine from a 18 hector vineyard surrounding his home near Ville de Lac-Brome, Quebec. The uniquely rocky, chalky and clay soil, the region’s later farming seasons and the warmth from Lac-Brome gives Léon Courville’s wine a distinctive flavour profile, one that has secured international recognition. As well as being interested in the craft of viticulture, Léon Courville is also known for his large collection of antique corkscrews that are now on display at Domaine de Brome.
Léon Courville Vigneron’s brand identity was redesigned by Montréal based studio lg2 boutique. The studio looked to convey the history of the vineyard and the tradition it proudly upholds, the experience of grape growing and the craft of wine making, as well as family, passion and the pedigree of the region through a variety of assets. These included crest and custom typography, business cards, stationery set, postcards and wine labels that feature high quality material detail, die cut labels, foil, spot colour and illustration.
Yksi elämä is a Finnish project set-up with the intention of encouraging people to become more interested in their own well-being and to improve public health care on both a professional and organisational level, as well as society in general. The project is a collaborative endeavour between the Brain Association, Diabetes Association and Heart Association of Finland.
Design studio Tsto were asked to create a visual identity for Yksi elämä that would reflect its forward-thinking and encouraging nature in a playful way. Bright colour, white paper, irregular letter-form alignment and a very smart use of negative space across the character work effectively draw a distinctive, youthful yet sophisticated quality from what is a simple logo-centric approach and an ink economy.