Posted: June 27, 2016 Filed under: Fonts in Use, Food and Drink, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Canadian Design, Coffee Logos and Packaging Design, Colour in Use: Blue, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Fonts in Use: Calluna, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Monogram Design, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Packaging Opinion, Spot Colours, The Best Packaging of 2016, Tote Bag Design, Typography
Opinion by Richard Baird.
Collected Coffee is a New York-based coffee subscription service committed to sourcing the world’s best coffee beans, prepared by speciality roasters. The service worked with Canadian design studio Fivethousand Fingers to develop a brand identity, which included logo, packaging, tote bag and web design, that would be perceived as intelligent, cultured and curious to a sophisticated coffee enthusiast. This was achieved through a contemporary gallery-like aesthetic of plenty of white space, still life photography and clear product insight, consistently expressed using Calluna, that builds on the curatorial nature of name and service.
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