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Latin American Design Festival ’16 by IS Creative Studio, Peru

Opinion by Richard Baird.

Branding for Latin American Design Festival 2016 by IS Creative Studio

The Latin American Design Festival is an organisation that promotes Latin American Design internationally and looks to highlight the social potential of design using lectures, workshops, exhibitions and complementary activities. This year’s festival, as with previous events, took place in the Peruvian city of Lima, with guest speaks that included Stefan Sagmeister, Yuko Shimizu and Stockholm Design Lab.

IS Creative Studio, who worked on LADFest’s 2015 visual identity, continue to collaborate with the festival, delivering a system that, in contrast to last year’s grids and neon inks, favours moments of irregularity, fewer colours, the flourish of a metallic gold and the urban and utilitarian qualities of spray paint and stencil cut type. This extends across a variety of print communication that included posters, lanyards, programmes, flyers, presentation graphics and signage.

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Forgotten Boardwalk Brewing by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and packaging for craft beer brewer Forgotten Boardwalk by Perky Bros

Forgotten Boardwalk is a New Jersey microbrewery producing uniquely flavoured, year-round and seasonal craft beers. It was set up by Jamie Queli, one of the youngest female brewery owners in the US, and draws its name from the folklore of the Jersey Shore Boardwalk. This is the foundation of an extensive new brand identity, designed by Tennessee based Perky Bros, which brings to life the sideshow oddities, historic events and darker side of the boardwalk’s past through quirky and well-realised illustrative detail and storytelling component. This runs across cans and growlers, business cards, coasters and tap handles.

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Obra Blanca by Savvy, Mexico

Opinion by Richard Baird.

Brand identity and brochures for Mexican architecture studio Obra Blanca designed by Savvy

Obra Blanca is an architecture studio, established in 2013, with offices in the Mexican city of Veracruz. The studio looks to transcend Mexico’s architectural landscape, remain independent and resistant to trends, and free to experiment and explore. It attributes a building’s value to its coherence, craftsmanship, materiality, functionality and context.

Obra Blanca represents the last step in construction, the stage at which a building stops being just a structure and gains character from, and is an extension and reflection of, its inhabitants. This informed the studio’s new brand identity, created by graphic design studio Savvy, and manifests itself in two parts, in structure and content, which runs across business cards, stationery and brochures.

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