BPO


Boundless Theatre by Spy, United Kingdom

Opinion by Richard Baird.

Logotype, posters, programme, business cards and website by London based studio Spy for Boundless Theatre

Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.

With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.

Continue reading this article


CCA Architecture by Manual, United States

Opinion by Richard Baird.

Graphic identity, posters, brochure and signage by Manual for The Architecture Division of the California College of the Arts

The Architecture Division of the California College of the Arts (CCA) is an internationally recognised leader in architecture and interior design education. Its programs, which focus on digital technologies and material systems, design research and urban agency, were developed to prepare students for creative practice where material innovation and formal experimentation meet social engagement and cultural collaboration. CCA Architecture strives to develop the next generation of architects and designers, those who will go on to shape the future of the built environment.

American studio Manual worked with the college to develop a unifying graphic identity for the division, to differentiate it within an art college with a diverse curriculum, and strengthen its wide-ranging communication materials, those that are aimed at prospective international students, faculty members and visiting lecturers. Using a simple /\ motif and employing a variety in its implementation Manual find an interesting balance between the structural, the material and the digital across brochures, posters and wayfinding.

Continue reading this article


Rimowa by Commission, United Kingdom

Opinion by Richard Baird

Wordmark designed by Bureau Borsche & Commission studio for functional luxury luggage manufacturer Rimowa

Rimowa, an abbreviation and then compound of founder Richard Morszeck Warenzeichen name, is a Cologne based manufacturer of luxury luggage. It has a significant history, beginning in 1898 as a travel and leather goods maker known for its innovative approach, and growing to become an international brand with a distinctive line of polycarbonate and aluminium products.

Rimowa’s first fully aluminium designs were created following a fire in 1937. This destroyed all the materials except for the metal, and led to the development of durable and light weight aluminium product which is now complimented by an equally light weight and durable range constructed from polycarbonate. Both feature Rimowa’s distinctive ribbed relief across their surfaces.

To help reaffirm Rimowa’s position as a global leader and celebrate its 120th year, Commission worked with Chief Executive Alexandre Arnault and Chief Brand Officer Hector Muelas to develop a new “timeless” and “stylish” graphic identity to support future activities and deliver a considered and cohesive brand experience for Rimowa customers.

Commission introduce a monogram, new typographic style, colour palette and pattern motif to the workmark designed by Munich-based Bureau Borsche. And through graphic identity, material language and mechanism link a variety of touch points. These include packaging, retail experience and in-luggage items, as well as giftboxes, retail bags, owner manuals, guarantee cards, luggage tags, dust bags and liquids bags.

Continue reading this article