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Verso Architecture+Interiors by Studio South, New Zealand

Opinion by Richard Baird.

Brand identity by Studio South for Auckland-based architecture and interior business Verso

Verso is a small Auckland-based architecture and interiors business working within the residential and commercial sectors. Drawing on the oppositional nature of name and using a mix of simple typographical form, high-quality materials and print finish Studio South developed a new visual identity for Verso that is described as being both sophisticated and playful, whilst effectively working in some universal architectural principles. This links a variety of printed assets that included stationery, business cards, notepad and signage, with website soon to launch.

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Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Opinion by Richard Baird.

Brand identity, business cards and bespoke stationery boxes for Emma Magnusson Arkitektur by Lundgren+Lindqvist, Sweden

Emma Magnusson is an architect working from the Swedish city of Gothenburg primarily on private commissions and occasionally with larger corporate clients. These have included Benify and Warner Music. Scandinavian graphic design studio Lundgren+Lindqvist recently worked with Emma to craft a new visual identity. Drawing on some architectural staples such as space and materiality, and working in the systematic and the playful, Lundgren+Lindqvist’s identity work for Emma intends to visually articulate the personable but professional approach she takes to her work. The project included monogram and stationery design, business cards, bespoke stationery boxes and website.

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Helsinki City Museum by Werklig, Finland

Opinion by Richard Baird.

Logo and branded shopping bags by Finnish graphic design studio Werklig for Helsinki City Museum

Helsinki City Museum, through its collection of objects and images, provides visitors with historical insight into the everyday lives and personal experiences of the people of Helsinki. It is free to enter and features 2400 sqm of exhibitions and public spaces, a cafe, inner courtyard, areas to relax and conference rooms.

To coincide with a move to a new space; created by interior architecture office Kakadu and located in the oldest part of the city, the museum worked with Scandinavian graphic design studio Werklig to develop a new visual identity based around the Museum’s vision that “Everyone has the opportunity to fall in love with Helsinki”. This runs across stationery, business cards, merchandise, ad campaign, signage and website created in collaboration with Byroo.

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