BPO


Summerhill Market by Blok, Canada

Opinion by Richard Baird.

Logotype, illustration and notecards designed by Canadian studio Blok for Toronto based boutique grocery store Summerhill Market

Summerhill Market is a family-run business, managed by the third generation, with premises on Toronto’s Summerhill Avenue and a smaller location—a floral boutique—on Mt. Pleasant Rd. The store has 200 employees, a butchers, bakery and deli, a BBQ in the summer and offers a variety of catering services.

Summerhill Market is admired for its high quality products, and its ability—since 1954—to consistently redefine what it means to be a boutique grocery store. Its commitment to quality is reflected in its extensive range of own-brand products, developed by an in-house executive chef and a team of 80.

With the intention of giving the store a more contemporary voice whilst maintaining its warmth, Canadian studio Blok developed a new brand identity of pastel colour, sans-serif type, moments of illustrative texture and a labelling system that links an extensive line of own brand products. As well as this, Blok also delivered assets that included business cards and stickers, packaging, branded tote bag and notecards.

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Lundén Architecture Company by Tsto, Finland

Opinion by Richard Baird.

Logotype and business cards by Finnish studio Tsto for Helsinki-based Lundén Architecture Company

Lundén Architecture Company is a Helsinki-based design studio developing innovative structures, infrastructures and spaces. The studio, through their knowledge of strategic development, experimental building technology and urban design, drawn from their collaborations with experts from different fields, offer proposals that affect the future of the built environment. Projects have included a new school and community complex that inspires learning during the day and functions as a meeting place, workshop area and community space during the evening, and an infrastructure proposal that reconsider airport terminal systems for Finland’s air transportation network.

Lundén Architecture Company’s brand identity, developed by Finnish graphic design studio Tsto, is based around a logotype that acknowledges the fragility of structure and the notion that its deterioration begins as soon as it is completed. This is expressed through the breaking apart and reassembly of logotype. This runs across business cards and stationery in a static but transitory state, and in motion online.

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Sant Francesc by Mucho, Spain

Opinion by Richard Baird.

Brand identity by graphic design studio Mucho for Spanish 5-star hotel Sant Francesc.

Sant Francesc is a 5-star hotel located in the Placa Sant Francesc, beside the Church of the Templarios, within the city of Palma on the Spanish island of Mallorca. The hotel is set inside the walls of a restored historical landmark built in a neoclassical style during the 19th century and has 42 rooms and suites. Some of these rooms include wood-beamed ceilings, original frescos and moldings but also feature modern renovation, furnishings and interior design.

Drawing on the symbol of the Templarios, and taking inspiration from the colours and textures of the island, design studio Mucho developed a brand identity for the hotel that conveys something of its modern urban interior, its history and location. This comes through in type and marque, colour and pattern, and in the variety and combination of materials across brochures, stationery, business cards, menus and signage.

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