BPO


HEWN by Föda, United States

Opinion by Richard Baird.

HEWN

HEWN is an American architectural woodworking shop, custom furniture fabrication and metalworking business with extensive facilities, a team of master-craftsmen, a national presence and local legacy. It also has a preference for native Texas and reclaimed woods.

HEWN worked with Austin based graphic design studio Föda to develop a new brand identity that would help ensure market share and longevity, and would lay the groundwork for future leadership transitions.

This began with strategy and naming, included logo and logotype design, and extended across signage, business cards, t-shirts and website, as well as van, garage door and hopper signage.

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FR-EE by Pentagram, United States

Opinion by Richard Baird.

Brand identity and stationery with fluorescent spot colour detail for architectural studio Fr-ee designed by Pentagram Natasha, United States

Fernando Romero Enterprise (FR-EE) is an architecture and design firm with offices in New York and Mexico City. The firm was founded by award-winning architect Fernando Romero, and is recognised internationally for their work on projects such as the new Mexico City International Airport and Museo Soumaya. FR-EE worked with Pentagram partner Natasha Jen, plus team, to help them capture and convey their innovative and pioneering spirit and democratic approach, through a new brand identity system. This went on to include business cards, stationery, brochure and web design.

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LeMise by DIA, United States

Opinion by Richard Baird.

Brand identity and pastel coloured paper and coper block foil business cards for Brooklyn based art and design advisory business LeMise by DIA

LeMise is a Brooklyn based art and design advisory business, established by Andi Potamkin, described as being guided by the concept of mise­-en­-scene. LeMise considers the environment as a whole and works with its clients to bring together works of art and design, drawn from a vast network of designers and artists, to enhance space.

New York graphic design studio DIA worked with Andi to develop a visual identity for LeMise. This embodies Andi’s personality and eclectic taste, and expressed through characterful type, a warm and current colour palette of pastels and copper, a monogram and framing device across business cards, stationery and website.

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