The Swedish History Museum is one of the country’s largest museums with a collection of over 10 million objects from a history that spans thousands of years. The museum also functions as a venue for lectures, concerts and a variety of activities.
Stockholm-based design studio Bold were recently commissioned to develop a new brand identity for the museum that would revitalise the visitor experience, position it as Sweden’s number one storyteller and arouse curiosity and interest in Swedish history. The studio’s solution, which included a logo and logotype, pictograms, print communication, book and interior and exterior signage, is an acute juxtaposition of past and present achieved through the union of disparate type, image, colour and texture.
Maréna Beauté is a new Swedish cosmetics brand, founded in 2013 by make-up artist Diarry Maréna, that creates high quality products for people with dark skin types. Stockholm-based design studio We Are Bold were commissioned by Maréna to develop a brand identity solution for her range of foundations, powders and blushers—which included a monogram, logo-type and packaging design—that would appeal to a market currently underserved by other premium cosmetic brands.
YAY Festival is a Stockholm based design event, created Swedish by design studio Snask working in collaboration with ‘brand experience agency’ Grandins Flying Circus, that was launched in 2012 with guest speakers that included Aaron James Draplin and Jennifer Cirpici who replaced Jessica Hisch.
The identity for the 2012 event, recently published by Snask on their website, juxtaposes traditional and fine illustrative still life watercolour detail, enhanced by full bleeds in print, with the urban energy, enthusiasm and hand crafted sensibilities of a script of broad brush strokes and the on-trend restraint of a single line weight logotype – both well rendered a with decent sense of motion through each of the letters and plenty of individual character. This contrast continues with the modernistic restraint and efficiency of geometric sans-serif. Together these deliver a rich and striking contrast and resolution of both classic and contemporary design themes.