Opinion by Richard Baird.
More Than Human is a Vancouver-based record label, established by Gareth Moses, that specialises in the release of limited edition vinyl from electronic musicians such as the Passenger, Plays:Four and Kemper Norton, who’s latest EP is described as “political, weird, epic, moving, captivating, disturbing, haunting and deep”. The label’s logo and record sleeves were developed by Swedish graphic and product design studio Bedow and feature the work of artist Josef Albers and photographer Erik Undéhn.
Griab is a Swedish engineering firm, founded in 1957 and located in Helsingborg, Sweden, that specialises in delivering a holistic design and build service that includes land planning, wastewater management, architecture and construction.
Developed by multidisciplinary design agency Kollor, Griab’s visual identity, “inspired by the the straight lines and shapes commonly seen in architecture” and created to help reinforce the firm’s environmental profile, includes a new logo-type, stationery and website based around a sans-serif logo-type, monospace typeface, grids, guides and a fluorescent green print treatment.
Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.
The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, complements and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Les Market is an on-line fashion boutique, with a store in Stockholm, that offers a curated collection from brands such as Rick Owens, Kris Van Assche, Alexander Wang and Raf Simons. The store’s visual identity, developed by Planet Creative, establishes – through a bold sans-serif logo-type, a tape, paint and black marker aesthetic, typewriter slab-serif and a monochromatic colour palette – an urban and industrial quality that frames the detail and distinctive style of the garments.