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Maréna Beauté designed by We Are Bold

Logo and packaging with copper foil detail designed by We Are Bold for Swedish cosmetics brand Maréna Beauté

Maréna Beauté is a new Swedish cosmetics brand, founded in 2013 by make-up artist Diarry Maréna, that creates high quality products for people with dark skin types. Stockholm-based design studio We Are Bold were commissioned by Maréna to develop a brand identity solution for her range of foundations, powders and blushers—which included a monogram, logo-type and packaging design—that would appeal to a market currently underserved by other premium cosmetic brands.

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Minna Palmqvist designed by Bedow

Opinion by Richard Baird.

Logotype designed by Bedow for fashion designer and label Minna Palmqvist

Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”

Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.

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