BPO


Minna Palmqvist designed by Bedow

Opinion by Richard Baird.

Logotype designed by Bedow for fashion designer and label Minna Palmqvist

Minna Palmqvist is described by Bedow, the studio behind her new visual identity as a “critical, Swedish fashion designer”. Following the completion of a masters degree at Stockholm’s Konstfack College of Arts in 2009 Minna launched her own label to further develop her ‘Intimately Social’ series, “an evolving constant challenging the traditional fashion seasons and exploring the obsession with the female body, by merging social commentary with fashion and art.”

Bedow created a new brand identity solution for Minna that reflected these themes by taking a ubiquitous and expected female symbol, splitting it into to two components and tieing it to the physical and functional details of the collateral and garments.

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Yay Festival designed by Snask

Print created by Snask for the design event Yay Festival

YAY Festival is a Stockholm based design event, created Swedish by design studio Snask working in collaboration with ‘brand experience agency’ Grandins Flying Circus, that was launched in 2012 with guest speakers that included Aaron James Draplin and Jennifer Cirpici who replaced Jessica Hisch.

The identity for the 2012 event, recently published by Snask on their website, juxtaposes traditional and fine illustrative still life watercolour detail, enhanced by full bleeds in print, with the urban energy, enthusiasm and hand crafted sensibilities of a script of broad brush strokes and the on-trend restraint of a single line weight logotype – both well rendered a with decent sense of motion through each of the letters and plenty of individual character. This contrast continues with the modernistic restraint and efficiency of geometric sans-serif. Together these deliver a rich and striking contrast and resolution of both classic and contemporary design themes.

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More Than Human designed by Bedow

Opinion by Richard Baird.

Logo and record label design featuring photography by Erik Undehn for Canadian record label More Than Human

More Than Human is a Vancouver-based record label, established by Gareth Moses, that specialises in the release of limited edition vinyl from electronic musicians such as the Passenger, Plays:Four and Kemper Norton, who’s latest EP is described as “political, weird, epic, moving, captivating, disturbing, haunting and deep”. The label’s logo and record sleeves were developed by Swedish graphic and product design studio Bedow and feature the work of artist Josef Albers and photographer Erik Undéhn.

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