BPO


Helio by Bedow, Sweden

Opinion by Richard Baird

Visual identity and print by Bedow for Stockholm-based co-working space Helio

Helio is a flexible co-working space and meeting venue with 8 different locations in and around the Swedish capital of Stockholm. It is made up of spaces with large desks for groups, small quiet areas for individuals, private meeting rooms and places to mix. These share an interior design language of modern utility and high quality handcrafted surfaces, upholstery and finishes. Helio membership is diverse, with people from many different industries and backgrounds.

Based around the concept of the creative spark, “ignited when people from different fields work together”, Scandinavian design studio Bedow developed an energetic and playful visual identity that finds a commonality of form with interior, but introduces, in a considered and moderated way, a cheerful personality through bright colour, illustration and pattern. This links menus, posters, notebooks, stationery and business cards.

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REF by Kurppa Hosk, Sweden

Opinion by Richard Baird

Visual identity designed by Scandinavian studio Kurppa Hosk for Swedish hair care brand REF

REF is an environmentally conscientious Swedish hair care brand with a range of products that are made from high quality organic ingredients. With a desire to enter the international market of the US and further into the Nordic regions, both dominated by well-established FMCG, Scandinavian design studio Kurppa Hosk were commissioned to rejuvenate REF’s visual identity. This included packaging design, art direction, stationery, business cards and web design. These are linked by what the studio describe as a system of simplistic graphic elements and a modest earthy colour palette.

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Anna Bjerger Book by Bedow, Sweden

Opinion by Richard Baird.

Swedish artist Anna Bjerger's book of works 2013—2017 designed by Scandinavian design studio Bedow

Anna Bjerger is a Swedish artist, born 1973 in Skallsjö, now living and working in Älmhult. Through a process of reconfiguring found imagery, bought from secondhand stores and garage sales, by transforming their context and reordering hierarchy with paint and a focus on dimension, Anna intends to intensify experience and create new narratives.

Swedish design studio Bedow were commissioned to design Anna Bjerger’s book of works 2013—2017. This was published by Galleri Magnus Karlsson, David Risley Gallery and Kristianstads konsthall in conjunction with her solo exhibition Familiar Shadows.

The book is a limited edition hardback of 104 pages and 155×225 mm in size. It includes texts by Karl Ove Knausgård and Karin Faxén Sporrong. Only 600 copies were available with 50 of these signed and presented in a numbered box marked by the artist’s fingerprints.

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