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Erik Penser Bank Cookbook by Bedow, Sweden

Opinion by Richard Baird.

Cookbook Christmas gift by Bedow for Erik Penser Bank 2016

Erik Penser Bank provides its clients with independent financial advice and a high-level of personal service. While large banks do provide similar services, Erik Penser Bank is Sweden’s only dedicated private banking business.

Professionalism, experience and an individualised service practice is expressed throughout the bank’s visual identity, created by Bedow, in the personable and less corporate association and aesthetic qualities of a new monogram. This then informs some distinctive pictograms, is paired with a custom typeface and set across uncoated papers and boards.

Bedow continue to work with Erik Penser Bank, drawing its brand identity across a Christmas gift for the bank’s clients; a cookbook that holds eighteen recipes from the resident chef. Titled Matnyttiga råd, this is a limited edition 130×210 mm hardbound book of 32 pages with a green fabric cover and a white block foil print finish.

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Tangent GC Soap by Carl Nas Associates, United Kingdom

Opinion by Richard Baird.

Campaign image by London-based Carl Nas Associates for Tangent GC's latest range of organic soaps

Tangent GC is a Scandinavian organic garment and shoe care company developing products that intend to ensure longevity. The company’s brand identity, a simple utilitarian typographical expression, designed by Essen International, delivered a sense of information clarity through the rejection of superfluous visual language or superficial graphic detail, and divided content only by the typesetting of Akkurat Mono.

Venturing into organic personal skincare, Tangent GC worked with London-based Carl Nas Associates to build on the visual language laid down by Essen International, with a similar approach to packaging, whilst introducing a beta version of Akkurat Mono Bold and a launch campaign of dynamic image that makes a connection with the brand’s beginnings, visualising fragrance as swirling fabric. This post was updated October 2017 with more campaign and packaging images as TangentGC launch new products.

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Terri Timely by Bedow, Sweden

Opinion by Richard Baird.

Brand identity and business card for Californian directing duo Terri Timely by Bedow, Sweden

Terri Timely is a Californian directing duo creating short films, music videos and commercials. Although they collaborate with a variety of clients; these include Mitsubishi, Amazon and Comcast, much of the duo’s work share a quirky and humorous visual style. This is expressed by their new brand identity, developed by Scandinavian graphic design studio Bedow, through a simple but playful visual style and animation that extends across stationery, business cards and website.

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