BPO


Åhléns Hem by Twenty-five Art House, Sweden

Opinion by Richard Baird.

Sign design and wayfinding for Ahlens Hem by 25AH

Åhléns is a department store and one of Sweden’s leading retailers. It has locations in many of the cities across the country, with 18 in Stockholm alone, and also trades in neighbouring Norway. Åhléns has a significant history, beginning life as a mail-order business in 1899, and moving into low-cost retail in 1964. It now stocks up-market products across the beauty, fashion, home and media markets.

Scandinavian design studio Twenty-five Art House was commissioned to develop a new concept for Åhléns’ in-store communication and wayfinding across its Home department, and delivered a solution based around signage, patterns and custom typography with the intention of both guiding and inspiring.

Continue reading this article


Second Hand Orchestra by Bedow, Sweden

Opinion by Richard Baird.

Record sleeves for Second Hand Orchestra by Stockholm based graphic design studio Bedow

Second Hand Orchestra is a collection of tracks recorded for a documentary that was unfortunately and abruptly cancelled. Rather than let the work fall by the wayside, band leader Karl-Jonas Winqvist has released these as a limited edition album of 300 LPs. These feature a visual identity and packaging design of custom typography, individually numbered and block foiled sleeves, and screen printed t-shirts created by Stockholm based graphic design studio Bedow and bound by the concept of repurposing.

Continue reading this article


Momento Film by Bedow, Sweden

Opinion by Richard Baird.

Branding and graphic design for Momento Film by Swedish graphic design studio Bedow

Momento Film is a Swedish independent production company working with national and international directors to create compelling and surprising documentaries and fiction films. The company looks to confront subjects from alternative angles with the intention of shifting perspectives. This intention is the basis of its new visual identity, created by Stockholm based graphic design studio Bedow, and conveyed through the three-dimensional qualities of a new logotype and its implementation across folded signage and print. The project also included business card, poster and folder design.

Continue reading this article