BPO


Brewdog Abstrakt by O Street, United Kingdom

Opinion by Richard Baird.

Branding and packaging designed by O Street for limited edition craft beer concept Abstrakt from Brewdog

Brewdog’s Abstrakt is a limited edition craft beer concept that has released 20 different varieties since it began in 2010. Each beer is bottle-conditioned (bottled with a small amount of yeast, providing further fermentation and maturation), brewed and released just once, individually numbered and known only by their release code. It is a concept described as more art than beer, as boundary pushing and blurring the line between categories.

Graphic design studio O Street worked with Brewdog to create a new brand identity and packaging system for Abstrakt, informed by its creative, limited edition concept, flavour varieties, individually crafted nature and the use of release codes rather than names. This is expresses through colour, typography, print finish and structural design.

Continue reading this article


The True Honey Co. by Marx Design, New Zealand

Opinion by Richard Baird.

Brand identity and packaging by Marx Design for The True Honey Company, a New Zealand-based business specialising in mānuka honey

The True Honey Company (TTHC) dedicates itself to the production of mānuka honey, a monofloral variety produced in Australia and New Zealand from the nectar of the mānuka tree. It has a unique colour and texture, and a high level of Dietary Methyglyoxal, an organic compound with antibacterial and antiviral properties.

With a price range starting at 60.00AUD and rising to 230.00AUD per jar, and working in a market flooded with sub-standard honey and dishonest marketing, communicating the value of product and the commitment of TTHC to quality and ethical production through an impactful and engaging brand identity and packaging design was paramount. This task was given to Auckland-based graphic design studio and packaging specialists Marx Design who collaborated with Think Packaging and writer Kate Phillips.

Continue reading this article


Hubbards Creamy Porridge by Coats, New Zealand

Opinion by Richard Baird.

New packaging for Hubbards Porridge designed by Coats, New Zealand

Auckland-based studio Coats continue to collaborate with health food company Hubbards, following up their work on Toppers with packaging for their new Creamy Porridge range. Coats was tasked with conveying the range’s modern flavour combinations, avoiding the rustic and traditional messages often favoured by the category, and working within a brand language that is quirky, engaging, honest and down-to-earth. Much like their work on Toppers, Coats does this through bold custom lettering, a bright but natural colour palette, and convivial tone of voice.

Continue reading this article