BPO


BP&O Collections — Business Cards No.11

Selected by Richard Baird.

The Best of BP&O — Business Cards No.11

The eleventh collection of business cards designed as part of new brand identity project, reviewed and published on BP&O in 2016. Between them, these show how colour, type, form, texture and contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with previous sets, this includes uncoated and coated boards, coloured papers, surface embosses, foils and edge painted detail. Featured studios include Neue, Raw Color, Mucho and dn&co, plus many more. Be sure to click through to get a sense of how these fit within a broader brand identity program and the communicative intentions that underpin their aesthetic.

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Wagon Wheel by Perky Bros, United States

Opinion by Richard Baird.

Brand identity and folder with copper block foil print finish for Nashville-based boutique real estate title and escrow company Wagon Wheel designed by Perky Bros.

Wagon Wheel is a Nashville-based boutique real estate title and escrow company established by three partners with substantial experience working for larger corporate law offices who wanted to establish a company with a more casual corporate culture and client experience. This, and Wagon Wheel’s Nashville roots, is expressed throughout its new brand identity, designed by graphic design studio Perky Bros, using a combination of a strong graphic approach and tactile material choices. This extends across folders, business cards, coasters, posters and signage.

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Innovation Properties by 25AH, Sweden

Opinion by Richard Baird.

Branding for Scandinavian developer Innovation Properties by 25AH

Innovation Properties is a Scandinavian developer creating modern, functional and timeless homes in and around Stockholm. The developer recently worked with graphic design studio 25AH to create a new brand identity that would run across business cards, stationery and project brochures, and in conjunction with a new website, also designed by 25AH.

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