BPO


BP&O Collections — Business Cards No.8

Curated by Richard Baird.

The-Best-of-BPO-Business-Cards-No-8

The eighth collection of business cards reviewed and published on BP&O. Between them, these highlight how colour, type, form and texture contrast, delivered through a combination of graphic design, material choice and print finish, contribute to a distinctive and communicative brand identity. As with earlier sets, this selection includes uncoated and coated boards, coloured papers, surface embosses and foils. Featured studios include Bedow, Bunch, Spin and Mucho.

This post was published as a quick way to browse through BP&O’s content and gain access to older but equally interesting projects through different themes, in this case business cards, and expands upon previous posts under the category The Best of BP&O. This series can be subscribed to here.

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Background Bars by Campbell Hay, United Kingdom

Opinion by Richard Baird.

White ink and blind embossed business cards by Campbell Hay for bar, staff and equipment hire business Background Bars

Background Bars provides bar, bar staff and equipment hire, pop-up and permanent bar design services, seasonal cocktail creation, bar management for corporate occasions, festivals, weddings and private parties, and income and report analysis. Alongside these, Background Bars also functions as a creative agency, helping brands to deliver compelling live events. Its visual identity, inspired by the name and which included website, art direction and business cards that feature white ink and a blind emboss detail, was developed by the London based graphic design studio Campbell Hay.

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Marbella Club designed by Pentagram

Opinion by Richard Baird.

Logo designed by Pentagram for Spanish hotel, golf club and spa resort Marbella Club

Marbella Club is a hotel, spa and golf resort located in the Spanish coastal city of Marbella, on the shores of the Mediterranean sea. Built as the private residence of Prince Alfonso of Hohenlohe-Langenburg, and converted by the prince into an exclusive, private hotel and retreat in 1957, Marbella Club has a significant heritage, one that has played host to royalty, stars of the silver screen, and legends of the music business.

While perhaps some of the glamour of 1950’s and 60’s Hollywood has left us, Pentagram’s new brand identity treatment, directed by John Rushworth and coinciding with Marbella Club’s sixtieth birthday and recent refurbishment, captures some of the qualities of the period and confidently plays with nostalgia, glamour and legacy with a current precision. This occurs in print through texture, colour, photography and symbology, and online with a detailed timeline component.

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