Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm-based graphic and product design studio Bedow. This month sees the launch of the brewery’s fourth variety, Wild Winter Ale, which features a simple, grid-based typographic layout, a silver and white colour palette and a geometrically neat heat sensitive tree illustration that looses its leaves.
Mikkeller + Bedow is a limited edition ale range with a four seasons theme created by Danish brewery Mikkeller and packaged by Stockholm based graphic and product design studio Bedow. This month sees the launch of the Brewery’s second variety, Summer Pilsner, which features a simple, grid-based typographic layout, silver and white colour palette and a geometrically neat heat sensitive flower illustration that blooms when warmed.
McGrath’s is a range of premium ales created by Clanconnel, a Northern Irish microbrewery that specialises in natural, high quality, handcrafted beers produced through a combination of traditional and artisan techniques with a modern twist. The ale’s visual identity and packaging solution, recently redeveloped by specialist design agency Drinksology, was inspired by the famous 19th Century greyhound, Master McGrath, and his racing successes. Drinksology’s design boldly appropriates a regional racing legend and mixes it with typographical blend of old and new, a traditional pub sign layout, iconic greyhound illustration and a tactile substrate with edging detail to draw together the regional, handcrafted qualities of the ale and develop a sense of brand heritage to capture Clanconnel’s 180 year old brewing techniques.
More Crits from Richard Baird published on The Dieline
The Harbour Brewing Company is a ‘progressive and innovative’ North Cornwall based craft brewery run by Rhys Powell and Eddie Lofthouse that was launched earlier this year. Their identity, created by independent design studio A-Side, mixes a nautical theme with bold typography and craft beer cues to capture the brands traditional sense of quality and its creative approach to brewing.
Boddingtons is a bitter ale originally brewed in Manchester now owned and distributed by Belgium based Inbev. This week sees the launch of a new can and pack design created by international design agency JKR.
After 14 years, Boddingtons has been given a fresh new look. The new packaging is designed to build on the existing equities and give Boddingtons a new level of standout. “The challenge for us was to attract a new younger audience, whilst keeping the unique character that existing consumers remember with such affection. It was vital that the new design was not retrospective, but felt modern and relevant.” Georgina Leigh-Pemberton, Account Director, jkr.
- Taken from the JKR website
I think this is quite an interesting direction that manages to lighten the layout and give it a more iconic and distinctive character in much the same way Coke recently redesigned its Diet brand with bold and over-sized type. The Bees have been released from the logo lock-up and create a neat and dynamic visual device across the body of the can.