Review on The Dieline: Alex James Concept
Posted: March 28, 2012 Filed under: Food & Drink, Packaging | Tags: Alex James, Art, artisan, cheese, child, concept, custom, design, Dzine Mafia, food, gourmet, graphic, logo-type, news, packaging, review, richard baird, speciality, The Dieline, typography Leave a comment »
Dzine Mafia is a website dedicated to the conceptual exploration of alternative packaging solutions to current retail products. For the site’s second experiment, they tackled UK based artisan cheese brand (and Blur bassist) Alex James’ new supermarket range created exclusively for Asda. Dzine Mafia’s concept boldly substitutes the reserve, format and geometry of consultancy Aesop’s design in favour of a loud conversational and non-format approach.
Click here to read my review and share your own opinion of Dzine Mafia’s packaging concept on The Dieline.
