Britain Creates 2012 is an artistic project that celebrates London’s hosting of the Olympic Games and developed to strengthen the relationship between fashion designers and visual artists. The project’s visual identity, based around an animated BC monogram, was designed by independent creative agency Music.
Modhouse is an Australian design and building firm that specialises in sustainability, modular construction techniques and interior design. The company’s visual identity, created by holistic design studio A Friend Of Mine, visualises their specialist approach with a set of elemental and geometric containers, bold sans serif typography and a colour palette that juxtaposes bright creative colours with warm architectural greys.
Following Channel Four’s recent rebranding of More4 in January they have turned their attention to their popular UK music channel, 4Music. This March, following the trend for more socially engaging TV channels, 4Music will launch a new visual identity system that will include a new logo and on-screen idents created by Box Tv.
My initial opinion was that, in its static form the new logo had lost a lot of the energy of the previous iteration but on reflection this two dimensional version has a far greater flexibility that once animated should recapture some of the lost dimensionality while delivering a more diverse and expressive set of brand personalities.
Read the full story and see one of the new TV idents on The Drum.
Following last Novembers news that UK channel More4 was being given a visual overhaul, today sees the launch of the complete identity system managed and designed by London based digital design agency ManvsMachine.
“The re-brand is centred round a bold, flexible logo that morphs through a series of flips, folds and reveals. The colour palette reflects the vibrant nature of interiors, food culture, fashion and other contemporary lifestyle programming.”
“Live-action idents see the brand break out into the real world in the form of mechanical ‘flippers’. The installations inhabit environments from a domestic staircase to an abandoned fishing boat in Dungeness. To achieve this ManvsMachine teamed up with installation design pioneers, Jason Bruges Studio, to help design and build a flexible system consisting of over 400 individual flipper units.”
-Taken from the ManvsMachine website.
BlingCrete, founded in 2009 by artist Heike Klussmann and architect Thorsten Klooster is a firm that specialise in developing unique materials through a collaborative process that unites architects, physicists, material engineers, technologists, artists, interaction and product designers. Their new identity, developed by Swiss agency Onlab, based in Berlin, fuses the unique characteristics of material and utility with a simple but fluctuating single tone logo-type.
Hidden is a recently refurbished nightclub located in south London. Their new identity, developed by creative design studio Bunch is a simple logo-type ‘hidden’ and revealed by an expanding and contracting visual device.
Discovery History is a TV channel owned by Discovery Networks UK and was launched back in November 2010. Taking the existing ‘Discovery’ brand Peter&Tom, a London based design studio founded by Peter Muckleston and Tom Britton, developed the History extension using a ‘D’ logo-mark to visually peel back the years.